On the afternoon of March 19

General Secretary Xi Jinping visited the Lijiang Modern Flower Industrial Park in Lijiang City, Yunnan Province

Understand the local development of characteristic agriculture according to local conditions. The flowers bloom in Yunnan, and the fragrance spreads to the world. Yunnan is located in low-latitude and high-altitude areas. The climate is mild, the sunshine is sufficient, and the rainfall is abundant. It is known as the "plant kingdom", "animal kingdom" and "world garden"

It is one of the most suitable regions for flower production in the world. >

Recently, staff members packed flowers in Lijiang Modern Flower Industrial Park. Photo by Xinhua News Agency reporter Chen Xinbo

42 years ago, villagers in Dounan Village, Kunming City planted the first batch of gladiolus for sale. The prelude to the booming development of Yunnan's flower industry

After more than 40 years of continuous efforts, Yunnan's flower industry has formed a complete full-industry chain system

bred the flower auction center that is the first in Asia and the second in the world

This is the first floor trading hall of the Dounan Flower Market, Kunming, Yunnan, taken on January 22, 2025. Citizens and tourists are shopping for flowers. Photo by Xinhua News Agency reporter Chen Xinbo

According to preliminary statistics from the Yunnan Provincial Department of Agriculture and Rural Affairs

In 2024, Yunnan's flower planting area stabilized at about 1.95 million mu

of which the fresh cut flowers planting area was 350,000 mu

Fresh cut flowers yielded 20.6 billion branches, ranking first in the world

The flower industry has direct employees 380,000

Indirect employment exceeds 1 million

Recently, flower farmers pack flowers in the sorting and packaging workshop. Photo by Xinhua News Agency reporter Chen Xinbo

Entering the first floor trading hall of Dounan Flower Market in Chenggong District, Kunming City

Roses, lilies, carnations, etc. compete for beauty

Hydrangea, snow willow, Phalaenopsis, etc.

College and tourists compete to buy or take photos

The "Asian Flower City" is incredible

Tourists visit and buy flowers in the Dounan Flower Market in Kunming, Yunnan (photo taken on January 22, 2025). Photo by Xinhua News Agency reporter Chen Xinbo

Nearby Kunming International Flower Auction Trading Center

900 trading seats are packed

More than 40 categories and more than 1,500 fresh cut flowers information scrolls in real time

Clap people keep a close eye on the screen

"Strike hands and grab flowers" to shoot flowers

The average daily transaction of 7.06 million fresh cut flowers here last year

Fresh cut flowers from various production areas in Yunnan gather here

The auctioned fresh cut flowers are not only sent to major cities in the country

It is also sold to more than 50 countries and regions overseas

This is the auction hall of Kunming International Flower Auction and Trading Center taken on January 22, 2025, and the clappers are bidding for flowers. Photo by Xinhua News Agency reporter Chen Xinbo

In recent years, flower e-commerce has also risen rapidly

Flower e-commerce platforms represented by Huayibao are booming

Flower e-commerce platforms represented by Huayibao are booming

More than 5,000 people are engaged in flower live broadcast

E-commerce platforms, live sales, flower takeaway and other new business forms have emerged

Injecting new vitality into Yunnan's flower industry

Staff are caring for flowers used for online sales display (photo on January 22, 2025). Photo by Xinhua News Agency reporter Chen Xinbo

Variety is the "chip" of the flower industry

Yunnan focuses on foreign introduction and independent cultivation

Strive to build a new highland for my country's flower seed industry

At present, more than 800 new varieties have been authorized by the state

Recently, staff sent flowers to cold storage for preservation in the Lijiang Modern Flower Industry Park. Photo by Xinhua News Agency reporter Chen Xinbo

From the "Chinese Red" award-giving flower for the Beijing Olympic Games to the "Child Heart" award-giving flower for the Hangzhou Asian Games

Yunnan flowers have come to the world from the fields

Bloom to the world

Reporters: Wu Xiaoyang, Zhao Peiran, Chen Xinbo

Visual: Bao Yuhan, Gao Songling

Co-produced by Xinhua News Agency domestic and Yunnan Branch