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"Ice and Snow+" and "Tea Travel+" meet the spring economy. Innovative gameplay releases the "new" vitality of consumption
2025-03-25 source:CCTV.com

CCTV News: As the weather gets warmer, indoor skiing is becoming a spring choice for ice and snow enthusiasts. Recently, the second Bay Area Ice and Snow Sports Tourism and Culture Season was launched in Guangzhou, Guangdong.

At the launch ceremony, the humanoid robot met with everyone as the "Ice and Snow Experience Officer". Then it came to the snow track and slid on the double board. The steady movement attracted the entire audience. Of course, compared with ski enthusiasts, robots are "skiing novices".

In this ski resort, you can see ski enthusiasts with agile postures everywhere. In order to enrich everyone's indoor skiing experience, since the second Bay Area Ice and Snow Sports Tourism and Culture Season was launched, the local area has created a variety of consumption models such as "ice and snow + business district" and "ice and snow + food".

It is understood that this ice and snow season activity will last until the end of April. Visit the tea garden and taste spring tea, go to the tea mountain to experience the "new Chinese" life

As spring tea is launched in various places, immersive "tea picking tour" has gradually become popular among tourists. Everyone walks into the natural landscape, experiences tea culture in the fragrance of tea, and enjoys the slow spring life.

In the past two days, tea culture enthusiasts from all over the country have walked into the rock bone and flower scented road of Wuyi Mountain Scenic Area, and set up tea mats among the mountains and rivers, warming cups, awakening tea, brewing, and serving tea. This time, Zhang Lin, a tourist from Shanxi, not only picked tea with her friends in the tea garden, but also brought tea sets to taste the "green" of spring.

Cai spring tea, staying in tea theme homestays, and watching tea art performances. The rich and colorful "tea travel" integration provides everyone with more choices for spring outings.

When night falls, the real-life performance of the landscape "Impression Dahongpao" is staged, allowing the audience to understand the Wuyi rock tea production skills among the Wuyi Mountains and rivers and feel the charm of tea culture.

Now, many tea producing areas across the country, including Sichuan and Yunnan, have also undergone the transformation of "tea garden scenic spots". By building sightseeing trails and viewing platforms, we will introduce "tea + photography" and "tea + study" and transform the tea area into a scenic spot, the tea garden into a park, and the tea mountain into a gold mountain. In Jiaguan Town, Qionglai, Chengdu, Sichuan, tourists ride in a 15-kilometer tea-themed corridor and experience the infinite spring in the tea fields.

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