Xinhua News Agency, Xi'an, March 26 (Reporter Cai Xinyi) Spring is blowing through the Qinling Mountains, and flowers are everywhere. Recently, hundreds of acres of peach blossoms in Liuquankou Village, Zhengyi District, Xi'an City have bloomed in a row. The pink sea of flowers stretches up and down along the mountains, complementing the terraces and villages, outlining a vivid spring picture. In Peach Blossom Square, intangible cultural heritage exhibitions, opera singing and dancing appear in turn; among the mountain paths, tourists shuttle through to take photos, stop to enjoy the scenery, and enjoy the spring.
"This year's Peach Blossom Festival is extremely popular, receiving more than 400 guests every day!" Yi Longhui, the head of Liuyizhai B&B, pouring tea for guests, while saying: "As spring is warm, tourists are blooming, we have launched limited spring tea and seasonal special dishes for guests to taste."
According to Gong Wanmin, Party Branch Secretary of Liuquankou Village, the Liuquan Peach Blossom Festival has been held for six sessions. This year, not only has it formed a "Ten Miles of Peach Blossom Sea" in conjunction with surrounding villages, but also innovatively set up sections such as "Ancient Style and Han Rhyme Tide", "Poetic Check-in Place", "Cultural Stage", "Gourmet Mountains and Wild Funs", "Through the deep integration of agriculture, culture and tourism, tourists can appreciate peach blossoms, taste culture, and feel homesickness, so that villagers can enhance their confidence in development."
Tourists wore Hanfu and played music in the peach blossom forest. Xinhua News Agency (photo by Chen Qiang)
The most benefit of the spring of the year is the right time to upgrade cultural and tourism. Meituan Travel data shows that since March, the search volume of "flower appreciation and outing" has increased by more than 167% month-on-month, and new ways of playing such as "monotrail crosses the sea of flowers", "low-altitude flying flowers", and "DIY Mingqian Longjing".
In the 12-hour theme block of Chang'an at the foot of the Big Wild Goose Pagoda, the "Spring Skirt Banquet" under the cherry blossom tree restores the grand scene of the elegant gathering of Tang people. Tourists dress in Hanfu and taste tea and poems, as if they have traveled thousands of years; the night-time immersive real-life game "The Tang Dynasty Never Sleeps" launches a special edition of the "Flower God Mystery Case", where tourists hold lanterns to solve puzzles and unlock hidden plots; the AI face-changing camera generates an exclusive "Flower God Image" in real time, attracting young people to check in. According to statistics, since the beginning of spring, the block has created a full-time consumption scenario of "day tour flower land" and "night visit mystery", attracting about 6,000 tourists per day.
Tourists check in and take photos in the 12-hour theme block in Chang'an. Xinhua News Agency issued a
"Today's spring tourism transcends simple flower viewing and photography, and upgrades to a richer leisure experience. The attractiveness of the 'spring economy' lies in the deep integration of natural landscapes and diversified consumption formats." Liang Xuecheng, professor of the Department of Tourism Management, School of Economics and Management, Northwest University, said, "The scenery in the four seasons is different, and the joy is endless." Natural landscapes are the "step-by-step" to attract tourists. To activate consumption hotspots and continue the popularity of the "spring economy" to the four seasons, we also need to continuously optimize services. By combining with culture, technology, cultural and creative, scenes, etc., innovate product supply and extend the cultural and tourism industry chain.
