CCTV News: Data released by the State Administration for Market Regulation on March 14 showed that in 2024, the national market supervision departments accepted 39.239 million consumer complaints, reports and consultations through 12315 platforms, telephones, faxes, windows and other channels across the country, recovering 5.16 billion yuan of economic losses for consumers, effectively protecting consumers' legitimate rights and interests.

From the complaints, after-sales service issues, quality issues, food safety issues, contract issues, and unfair competition issues are relatively prominent, accounting for 23.6%, 19.5%, 12.5%, 8%, and 5.6% respectively. Among them, the number of demands for after-sales service issues has ranked first for two consecutive years, with more than 4 million pieces.

From the report problem, behaviors that infringe on consumer rights, advertising violations, unfair competition, and food safety violations rank high, accounting for 18.1%, 16.9%, 15.1%, and 12.3% respectively. Among the above four types of illegal acts, only the reporting of illegal acts of advertising decreased by 20.3% year-on-year.

In addition, online shopping demands remain high, and the growth in live streaming demands remains obvious. Among them, the social grass-based live broadcast platform has a rapid growth rate, with a year-on-year increase of three times; followed by short video live broadcast platform, with a year-on-year increase of 48.8%; while the complaints and reports of live broadcast goods in traditional online shopping platforms decreased significantly, with a year-on-year decrease of 17.1%.

The State Administration for Market Regulation issued the "Guiding Opinions": Promote the implementation of the main responsibilities of online trading platforms in compliance management

The State Administration for Market Regulation issued the "Guiding Opinions on Promoting the Implementation of the Main responsibilities of online trading platform enterprises in compliance management" on the 14th, guiding online trading platform enterprises to strengthen compliance management and promote the healthy development of the platform economy.

The "Guiding Opinions" clearly state that it is necessary to establish and improve a normalized supervision system for online trading platforms, guide enterprises to independently choose compliance management systems that meet the actual needs of their operations, strengthen the compliance management responsibilities of the main person in charge of the enterprise, and reduce the compliance operating costs of enterprises.

The State Administration for Market Regulation introduced that the "Guiding Opinions" provide an important reference for platform enterprises to improve the compliance management system from the perspectives of improving compliance management organizations, clarifying compliance management responsibilities, improving compliance management operation mechanisms, and strengthening organizational implementation. It is conducive to enterprises to standardize business behavior, preventing and controlling risks from the source, and promoting the improvement of industry compliance levels.

In addition, the "Guiding Opinions" has built a relatively complete compliance management system, focusing on management responsibilities to matters and people, effectively guiding platform enterprises to give full play to their subjective initiative, strengthen self-discipline and self-management, and consciously maintain a healthy and orderly online trading market order.