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"Flower Appreciation +" industry activates rural vitality and becomes a new economic growth point
2025-05-04 source:CCTV.com

CCTV News: In addition to the booming business in the flower market, more and more industries related to flower appreciation are also undergoing new changes this year. "Flowers Appreciation + B&B" and "Flowers Appreciation + Characteristic Culture" have become new economic growth points.

At present, it is the season when plum blossoms are in full bloom. In this B&B in Linping Chaoshan, one of the three major plum viewing attractions in Jiangnan, guests can not only enjoy the plum blossoms up close, but also experience intangible cultural heritage and special souvenirs. Zhu Yirong, the head of the homestay, is taking tourists to experience the relevant skills of enamel. Since the Spring Festival holiday, there has been such an experience event almost every day. How to join more young projects? After investigation and investigation, Zhu Yirong launched a pleasure boat tour experience project. On the lake next to the homestay, guests raft in it, depending on the season, or boil tea around the stove to enjoy the scenery to meet the diverse consumption needs of consumers.

Not only Zhejiang, but also Shangyou County, Ganzhou, Jiangxi, a major ecological tourism county in China. At this time, tourists take a small forest train and walk through the tea gardens and rapeseed flowers in Meishui Township Garden Village, enjoying the beautiful rural scenery in spring. The local area integrates the tea industry with Hakka characteristic culture and tourism, promoting the construction of tea, homestays, Hakka characteristic tourism and beautiful villages.

The data from the travel platform shows that the number of bookings for flower viewing in Dali, Yunnan, Pingyao, Shanxi, Guilin, Guangxi and other places increased by more than 3 times year-on-year.

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