CCTV News: According to data from the Internet platform, as of 0:00 on February 28, the global box office of "Nezha 2" (including pre-sales and overseas) has exceeded 14 billion yuan, and is still rising all the way. This little actor with a billion-dollar movie not only shines on the screen, but also drives a new trend of traveling with Nezha. The cross-border linkage between cultural and tourism in various places has made the value of "Nezha 2" continue to increase.

The box office of "Nezha 2" has exceeded 14 billion. The movie ticket we bought in our hands not only made the box office of "Nezha 2" continue to break the record, but in the past two days, this ticket has also had a new feature - it can offset the money!

In Harbin, you can not only experience the visual shock brought by the only sixth IMAX GT screen in the country, but you can enjoy a 30% discount on tickets in Harbin Polar Park with the movie ticket root of "Nezha 2". In Jilin Province next door, this ticket can also be discounted. Scenic areas such as Lushui River Changbai Mountain Hunting Resort, Qianshan Yacheng, Meihekou Jiguanshan and other scenic spots are free, or half-price to visit.

Scenic areas that provide fans with ticket discount gift packages, including Tianjin Panshan, Henan Laojieling, Shandong Lushan National Forest Park, Zhangjiajie National Forest Park and other scenic spots. According to incomplete statistics, there are nearly 30 of them nationwide. It also makes "walking in the mountains and rivers after watching movies" a new choice for audiences, forming a closed consumption loop of "using movies to lead travel", attracting a large number of tourists.

In addition to the welfare of fans, with the help of the popularity of the movie, the deep binding of "movie scenes + landmark attractions" has also formed a distinctive cultural and tourism label in various places. Sichuan released three theme routes, stepping through the sky, flowing brightly, and moving western Sichuan with beloved characters and scenes such as Nezha, Taiyi Zhenren, Shiji Niangniang, and barrier beast, connecting the local natural scenery, Sanxingdui Museum and other historical and cultural heritage to make the theme tour more vivid. In addition to these traditional attractions, even the location of Keke Dou Animation Company, the producer of "Nezha 2", has become an internet celebrity for fans to check in, which shows the movie's ability to "bring goods".

From the sale of lotus root powder in Tianjin to a screen in Guiyang, and from Nezha figurine, it is difficult to find a "zha" to extend to the new favorites such as barrier beast refrigerator stickers and Shiji Niangniang's makeup mirror on the list. The value of "Nezha 2" is still increasing, which has also stimulated the enthusiasm of cross-border linkage between cultural and tourism and film and television works in various places, helping cultural and tourism consumption step on the "hot wheel".