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The "old-for-new" subsidy policy drives the "new trend" of electronic products consumption market continues to heat up
2025-05-02 source:CCTV.com

CCTV News: This year, many places across the country have successively introduced new "old-for-new" subsidy policies. In Hubei, with the implementation of new subsidies for purchase of mobile phones, tablets, and smart watches and bracelets, many merchants and stores have launched targeted promotional activities, which has driven the electronic product consumption market to continue to heat up.

In this digital product brand experience store in Xiangyang, Hubei, consumers are purchasing their favorite electronic products. The reporter learned from the Xiangyang Municipal Bureau of Commerce that since the implementation of the new purchase subsidy on January 20 this year, as of February 16, the total sales of related digital consumer goods in Xiangyang City's total sales of 45,385 units with a total sales of 135 million yuan.

In order to further promote new consumption, some places have added discounts on the basis of purchasing new subsidies. In Jingzhou, Hubei, many home appliance stores have launched discounts such as buy and get discounts, which have driven the growth of sales of digital products in multiple stores.

Jingzhou Municipal Bureau of Commerce Running Kexiong Jingyu said: "Since the launch of the new replacement activity, the total sales of related products in Jingzhou City have exceeded 87 million yuan, and the subsidy amount has reached 11 million yuan."

It is understood that this round of new purchase subsidies has also driven the county and town consumer markets. Among them, the sales of related electronic products in Jianshi County achieved double-digit growth compared with the same period last year, and Hefeng County doubled compared with the same period last year.

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