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Urban ice and snow venues are booming to stimulate new consumption vitality
2025-05-02 source:CCTV.com

CCTV News: Although Shanghai does not have natural geographical advantages in natural ice and snow resources, Shanghai citizens are still very enthusiastic about ice and snow sports. Ice and snow venues and ice and snow teaching are gradually "flowing" in schools and shopping malls, and the paradise at home is becoming a hot spot for the "cold" movement.

In the International Skating Hall of Shanghai University Sports Center in the center of Songjiang University Town, the 1,800 square meters of Olympic standard ice surface is shining with silver under the lights. Beginners and enthusiasts of ice skating are enjoying the joy of ice and snow sports here.

As a professional-level skating hall, it mainly provides teaching guarantees for elective courses to seven nearby universities, allowing thousands of students to master skating skills every semester; at the same time, the venue is also open to the society, and figure skating classes and ice hockey classes are very popular.

In this ski park in Zhongshan Street, there is a ski simulator for citizens to experience ski courses. It has been popular since its opening two years. Ice rinks and ice sports brands like this are stationed in business districts, and are becoming increasingly trendy. On the third floor of a mall, this 400 square meter entertainment ice rink provides teenagers with opportunities to get exposure to ice and snow sports.

This store just opened a month ago. During the Asian Winter Games, the customer flow increased by more than 30%. The deep integration of sports and business districts is leading the new consumption trend, allowing more citizens who love ice skating to start their dreams at their doorstep.

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