Travel volume hits a new high and cultural and tourism consumption is booming! The Qingming Festival holiday is full of "hot" power, helping to continuously release economic vitality

2025-04-07

CCTV News: On April 6, the "News Broadcast" reported that during this Qingming Festival, the cross-regional flow of people was about 790 million, setting a new high; cultural and tourism activities in various places were exciting, and short-distance tours were hot; at the same time, China's retail industry prosperity index and commodity price index both rose month-on-month, consumption vitality increased, and the market prosperity level continued to rebound.

790 million people The cross-regional flow of people during the Qingming Festival hit a new high

The three-day Qingming Festival ended on April 6. The latest data from the Ministry of Transport shows that during the three days of the holiday, it is estimated that the cross-regional flow of people in the whole society will be about 790 million, with an average daily average of about 264 million, an increase of 7.1% over the same period last year, setting a new high in travel during the Qingming Festival holiday. On the first day of the holiday, the number of railway passengers nationwide reached 20.093 million, setting a new record for the single-day passenger traffic since this year.

During this year's Qingming Festival holiday, the weather in many places across the country was sunny, and the flow of highway personnel increased significantly, with self-driving travel accounting for more than 90%; silver trains and tourism special trains were intensively launched; civil aviation and water passenger volume increased by more than 10% year-on-year compared with last year.

On the last day of the holiday, the bus systems in Beijing, Shanghai, Guangzhou and other places extended the subway and bus operation time connected to the station and airport to ensure that passengers return smoothly. The Ministry of Transport reminds that the deadline for free access to highways with passenger cars below seven seats is 24:00 p.m. on April 6.

The integration of culture and tourism is full of vitality, and tourists enjoy the spring time

The Qingming Festival is bright and bright. The rich and colorful cultural and tourism activities in various places allow tourists to enjoy the beautiful spring time.

The spring is in full bloom, and it is time to visit the garden to enjoy the flowers. The Mid-Spring Flower Festival held in Yuyuan, Shanghai, combines innovative consumption scenarios and experiences such as spring flower scenes and national trend markets. Visitors take photos and check in between flower fields, taste spring food in time-honored brands, and enjoy happy holidays. The major municipal parks in Beijing have ushered in a peak in passenger flow. In the Temple of Heaven Park, the average daily number of tourists received over 100,000 during the holidays. The park launches a variety of flower-viewing routes and cultural activities, and many citizens and tourists stroll in the park to experience the charm of traditional culture. During this holiday, there are many tourists in Hangzhou West Lake, and people go out to enjoy the flowers on Su Di and Bai Di, and feel the beauty of West Lake. Two days before the holiday, the West Lake Scenic Area received more than 1.42 million passengers, an increase of 28% year-on-year.

Spring camping is also very popular. On the S101 line of Xinjiang's "Tianshan Geographic Gallery", this landscape avenue running through the northern foot of the Tianshan Mountains, this spring, a kite flying area is specially set up along the line. Visitors fly kites between the Danxia landform and the Gobi grassland, and immersively experience the beautiful spring time.

This Qingming Festival holiday, major scenic spots have also ushered in a peak in passenger flow. In Tianshui, Gansu, Maijishan Grottoes received more than 30,000 tourists on April 5. Visitors from all over the world come here to experience the exquisite grotto art. In the ancient city of Fenghuang in Xiangxi, Hunan, the unique water town style and profound historical and cultural heritage attract a large number of tourists, and people visit the ancient city, visit the Tuojiang River, and enjoy folk customs. In Xiamen, Fujian, Gulang Island is crowded with people, and people stroll in the streets and alleys, feeling the unique charm of this small island. Two days before the holiday, about 80,000 people went to the island, an increase of 13% over the same period last year. In Shaanxi, the number of tourists received by 51 key tourist attractions monitored during the holiday increased by 7.73% year-on-year, and tourism operating income was 167.3863 million yuan, an increase of 9.24% year-on-year. The opening hours of the Qin Shihuang Mausoleum Museum will be increased by 1 hour a day and 5,000 tickets will be added.

The holiday nights are equally wonderful. In Tianjin, more than 10,000 people have taken boats to travel to Haihe overnight during the festival. In Wuxi, Jiangsu, the "AI Tower" light and shadow technology show launched by Nihua Bay Scenic Area attracts tourists to come one after another to enjoy this visual feast of culture and technology.

Comprehensive online travel platform data shows that during this Qingming Festival, short-distance tours and surrounding tours are the mainstream choices for people. The order volume of surrounding tours increased by 136% during the Qingming Festival holiday. Historical and cultural districts, business districts, and key tourist villages and towns across the country have created a tourism complex integrating catering, accommodation, shopping and other formats, attracting many tourists.

China's retail industry prosperity index rebounded significantly in April

The data released by the China Federation of Commerce on April 6 showed that in April, China's retail industry prosperity index was 50.5%, up 0.3 percentage points month-on-month and 0.1 percentage points year-on-year, up two consecutive months. The operating environment of my country's retail industry continues to improve, and consumption vitality is steadily increasing.

By industry, the commodity business index was 50.1%, up 0.2 percentage points month-on-month. It shows that as domestic demand increases, consumption policies continue to be strengthened, the growth trend of commodity retail continues to improve. The leasing and operation index was 52.7%, up 1.3 percentage points month-on-month and a significant increase of 2.5 percentage points year-on-year, indicating that new stores have continued to increase, investment willingness has increased, and service consumption has become increasingly active.

China's commodity price index rose month-on-month for two consecutive months

In March, China's commodity price index was 113.4 points, up 0.7% month-on-month and 1.3% year-on-year, both better than the same period last year. By industry, the price index of nonferrous metals, agricultural products and mineral products has all achieved month-on-month increase. The commodity price index has risen month-on-month for two consecutive months, indicating that as the production and operation activities of enterprises continue to accelerate, the prosperity of the commodity market continues to rebound.

Warmth and heat will continue today and tomorrow. From the 11th, strong cold air will drop by strong winds, rain and snow.

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