CCTV News: Recently, the State Administration for Market Regulation issued the first market supervision industry standard - "Natural Person Online Store Management Standards" (hereinafter referred to as "Management Standards"), promoting the construction of a "four unified" management framework for "unified entry standards, unified operation rules, unified exit mechanisms, and unified data reporting standards" for natural person online stores by online trading platform operators, and improving the scientific and standardized level of online transaction supervision.

The "Management Specifications" has eight chapters and four appendices, which clarify the requirements of online trading platform operators for the entry, operation, exit and data reporting of natural person online store platforms. First, unify the entry standards. During the entry process, in accordance with the principle of minimum necessity, the scope of information collected by the operator of the online trading platform when the natural person online store is on the platform is clarified to facilitate market access for the natural person online store. The second is to unify operational rules. During the operation stage, clarify the management requirements of online trading platform operators for natural person online store operation inspection, online store display, information disclosure, consumer complaints, compliance management, rights relief, etc., and urge natural person online stores to operate in accordance with the law. The third is to unify the exit mechanism. During the exit process, we will refine and implement the requirements for statutory information disclosure and emphasize the protection of consumers' legitimate rights and interests. Fourth, unify data reporting standards. Clarify the requirements for the information record preservation of natural person online stores by online trading platform operators and the requirements for submitting data to market supervision departments, laying the data foundation for the intelligent supervision of online trading.

The State Administration for Market Regulation will take the issuance of the "Management Code" as an opportunity to organize and carry out standard publicity and implementation training, promote the implementation and application of the industry, and create a good platform economy development ecosystem.