current location:news > news > text
"Zoo+" extends the industrial chain and leverages new vitality for consumption, attracting customers in a variety of ways and limiting beautiful scenery to "break the circle" and attract fans.
2025-05-18 source:CCTV.com

CCTV News: The May Day holiday has passed, and it is time to travel staggered. In order to attract tourists, zoos in many places in the Yangtze River Delta have launched various exciting activities. Visitors can have close contact with peacocks, capybara and other animals, or enjoy various performances such as drones and bands in the park.

In this wildlife park in Nantong, Jiangsu, every day from 1:00 to 2:00 p.m., the keepers will bring the animal cubs here to have a close and intimate interaction with tourists.

In the Peacock Park of this zoo, the "limited beauty" of this season is being staged. Several blue peacocks "opened their screens together", attracting tourists to take out their mobile phones to take photos and take photos. In the Capybara Garden, the emotionally stable and motionless capybara attracted many children to interact and feed them in close distance.

Zoo staff introduced that recently, they have attracted tourists by opening night tours, ice and snow worlds, adding drone performances, band performances and other activities.

In a zoo in Anji, Zhejiang, tourists take a sightseeing train to shuttle through the ranch. Acropolis, kangaroos, small fragrant pigs and other animals live along the train. Every time a stop is passed, tourists can get off the bus to interact. "In-depth tour" is popular, and hotel and catering cultural and creative consumption is booming

It is understood that nowadays, more and more tourists choose to conduct "in-depth tours" in zoos, and their stay time generally exceeds one day, which has also driven a significant increase in consumption in scenic spots such as hotels, catering, and cultural and creative industries. What is it like to stay in a hotel in a zoo?

This is a Lion King theme hotel in an zoo in Anji, Zhejiang, and tourists are checking in. The hotel is designed with an ancient Colosseum style with animal theme elements, and the circular structure allows visitors to see the lions on the grass from various rooms. In the Tiger Hotel next door, the room next to Tiger Mountain not only allows tourists to "see the tiger through the window", but also go downstairs to have a close interaction with the tiger.

The Zoo staff introduced that at present, more than half of the tourists who come to the scenic spots to visit have chosen accommodation. There are 4 theme hotels in the scenic area with nearly 500 rooms. The current booking continues the hot trend of the May Day holiday. The rooms are already full on weekends, and the booking volume for Dragon Boat Festival has also reached 60%.

In a hotel room at a wild safari park in Nantong, Jiangsu, a little panda was lying comfortably on the sofa and interacting with the children. The hotel is themed on the forest tree house, with ring-tailed lemurs jumping on the branches, and the little pandas crawling along the trunks, giving tourists a different experience of being in nature. It is understood that the prices of rooms including zoo tickets range from 1,000 to 3,000 yuan per night. At present, rooms for the Dragon Boat Festival have basically been booked.

While the zoo welcomes a large number of tourists, various cultural and creative products based on animals are also popular with tourists. At a cultural and creative store at the exit of a zoo, many tourists are choosing products. Among them, a red panda pendant sold 10,000 pieces in the month it was launched in April.

Industry insiders said that at present, the demand for "one-stop" vacation for parent-child families has increased significantly. The zoo is also transforming from a single sightseeing to a complex of accommodation, tourism and shopping.

Sun Fukuo, general manager of a wild safari park in Nantong, Jiangsu, introduced that there are thousands of types of cultural and creative products. During the just-passed May Day period, their sales of cultural and creative products increased by 20% year-on-year. Cultural and creative sales have also extended the zoo's industrial chain and driven related consumption.

Unified Service Email:chinanewsonline@yeah.net
Copyright@ www.china-news-online.com