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Tourism consumption spreads from central towns to rural markets, rural tourism is rejuvenating in two directions to new vitality
2025-05-17 source:CCTV.com

CCTV News: During the interview, the reporter found that many "new farmers" have gone from agricultural producers to cultural and tourism experience officers, which has made rural tourism shine with new vitality in two-way pursuit.

In Wuxi, Jiangsu, rural tourism not only attracts urban tourists, but also welcomes a group of special "check-in groups" - farmers who are busy with farming go out of their own fields and experience new rural scenes as tourists.

Before talking about the "stand house" of the village and rural museum, batches of tourists and new farmers are excitedly posing in air. The "inverted house" in the village has been cleverly designed by the architect, and the sofa is hanging on the roof and chandeliers are "long" on the ground, making it full of time travel.

The big data of tourists travel in China's tourism research institute shows that in the first quarter of this year, the travel of urban and rural residents in my country has increased significantly. During the May Day holiday, rural residents' travel rate was 10.7%, with 49.7116 million travelers, accounting for 15.8% of the total number of domestic travelers on holidays. This reflects that tourism has become one of the most growth potential consumption growth spaces for urban and rural residents, and tourism consumption has formed a gradient diffusion from central towns to rural markets.

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