Xinhua News Agency, Changchun, February 4 (Reporters Zong Wei, Xue Qinfeng, Tang Mingze) In February, the northeast is outdoors with ice and snow. In Jieman Village, Tumen City, Yanbian Korean Autonomous Prefecture, Jilin Province, everyone has already become busy. They expanded camps, built canteens, and inspected tourist routes, making full preparations to welcome tourists from "RV Tour".

In the newly decorated canteen in Jieman Village, the stove is clean and tidy, and the huge kang can accommodate more than a dozen dining tables. Here, there are all kitchen utensils and electrical appliances, which can satisfy dozens of tourists having a meal at the same time. "We want to create a shared kitchen where tourists who drive RVs can cook and eat," said Song Guozhe, secretary of the Jieman Village Party Branch.

In July 2024, tourists traveling in RVs danced with villagers in Jieman Village. Xinhua News Agency (photo provided by the interviewee)

Why is a small border mountain village targeting the "RV Tour" market? All this starts with an A4 piece from last summer.

One night last summer, He Runlong, a specialist in Xingbiangang in Jieman Village, was walking by the river in Tumen City, and found a large number of RVs parked in an open space next to a park. During his conversation with tourists, he learned that these tourists hope to find campgrounds that can provide services such as water, showers, etc.

After He Runlong returned to the village, he immediately discussed with the village committee, and everyone thought this was an opportunity to bring tourists. They did what they said, printed the words "RV Campground" on the A4 paper, marked the driving route and contact information, held this A4 paper to the riverside and intersection to promote, and guided RV tourists into the village. On that day, 19 RVs arrived at Jieman Village.

How to receive tourists when they are here? Jieman Village has initially built a RV camping base using empty venues and shower rooms of the Elderly Service Center.

The news that there is a RV stop in Jieman Village soon spreads through mini programs such as Wanyou and Quhuiyou in the RV self-driving tour circle. More and more RVs driving on National Highway G331 came to Jieman Village one after another.

In July 2024, tourists camping in Jieman Village lit a bonfire. Xinhua News Agency (photo provided by the interviewee)

"There are sixty or seventy vehicles every day, and it continues until the weather gets cooler, and there are more than 10,000 tourists in total." He Runlong said. At first, some villagers were not used to the sudden influx of RV tourists, but more people saw business opportunities. Some villagers have opened B&Bs and restaurants to prepare local specialty food for tourists. "The dozens of chickens raised at home have been sold out, and only the chicks are left at home during the Chinese New Year." said villager Liu Liling.

With the flow, Yueqing Town where Jieman Village is located, invested 630,000 yuan to expand the scale of Jieman Village camp, and also freed up the village activity room as a tourist activity room, so that tourists can dance with the villagers. Sing and experience Korean culture.

During the Spring Festival, Jieman Village also accelerated the preparation of agricultural and special products supermarkets, planning to transform idle houses and sell agricultural and special products such as rice, mushrooms, spicy cabbage, etc. in the village.

When talking about the gratifying changes in Jieman Village, Jin Jun, secretary of the Party Committee of Yueqing Town, believes that the story of an A4 paper may be a bit accidental, but the G331 tourism channel definitely plays a key role. It is precisely because Jilin Province accelerates the construction of the G331 open tourism channel along the border, driving the integration of culture and tourism and rural revitalization that Jieman Village, which is close to G331, has ushered in new development opportunities.

The changes in Jieman Village have allowed more border villages to see development opportunities. Yueqing Town also took advantage of the situation and relied on the opportunities brought by National Highway G331 to plan a number of special tourism projects in 13 villages along the way to attract more tourists along the way to stop.