CCTV News: On March 16, the 2025 National Premium First Launch Season and the "First Launch Shanghai" series of activities were launched. Shanghai released the "First Launch Shanghai 3.0" policy and 30 key activities. Through the dual-wheel drive of "policy + activity", we will strive to build an international first-class first-class economic gathering place.

The reporter learned on the spot that in 2025, Shanghai upgraded the launch of the first Shanghai 3.0 version and issued ten support policies, including piloting the inspection facilitation measures for the first-launch imported consumer goods, piloting the rapid customs clearance model for the first-launch imported cosmetics, etc., to increase support from multiple dimensions such as exhibition support, customs clearance convenience, and financial incentives to further optimize the first-launch environment for new products in the world.

It is understood that during the 2025 "First Launch in Shanghai" series of activities, Shanghai will set up a number of major first stores, hold a number of high-level first exhibitions, launch a number of global first launches, and gather a number of new product firsts, including the China Central Radio and Television Station's first launch consumption season event, the 2025 Autumn and Winter Shanghai Fashion Week, the 2025 Shanghai International Auto Show, the 2025 China Home Appliance and Consumer Electronics Expo and other first launch events.