People's livelihood is based on consumption is wings, and a new combination of policies stimulates market vitality

CCTV.com2025-03-17

CCTV News: On March 16, the "Special Action Plan to Boost Consumption" (hereinafter referred to as the "Plan") was officially released. The "Plan" proposes 30 specific measures from eight aspects to solve the prominent contradictions and problems that restrict consumption.

This "Plan" proposes seven major actions, including: action to promote income growth for urban and rural residents, action to guarantee and support for consumption capacity, action to improve quality of service consumption, action to benefit the people, action to update and upgrade bulk consumption, action to improve consumption quality, action to improve consumption environment, and action to clean up and optimize restrictive measures. The "Plan" targets a series of important factors affecting consumption, such as consumption capacity, consumption supply, consumption environment, and restrictive policies in the consumption field, and proposes a number of specific measures to further promote the release of consumption potential.

In addition, the "Plan" also proposes five improved support policies, such as the use of policy tools such as fiscal subsidies and loan interest subsidies to combine promoting consumption with benefiting people's livelihood and filling in shortcomings, expanding consumption demand and improving consumption capacity, and better play the positive role of consumption in smoothing the circulation of the national economy and driving economic growth.

Combining benefiting people's livelihood with promoting consumption and improving consumption capacity

This "Plan" highlights the word "people", combines benefiting people's livelihood with promoting consumption, and proposes a number of specific measures to make the people dare to consume and willing to consume.

In terms of promoting the increase in income of urban and rural residents, the "Plan" proposes to promote the reasonable growth of wage income, implement employment support plans for key areas, key industries, urban and rural grassroots and small and medium-sized enterprises, scientifically and reasonably increase the minimum wage standard, and expand the scale of labor remuneration payment. Broaden the channels of property income, take multiple measures to stabilize the stock market, and further enrich the types of bond-related products suitable for individual investors to invest. Take multiple measures to promote farmers' income growth, solidly solve the problem of arrears of accounts, and "pay quickly and pay as much as possible" for accounts arrears of enterprises, especially small and medium-sized enterprises.

In terms of the support actions for consumption capacity protection, the "Plan" proposes to increase the intensity of childbirth and nurturing protection and study the establishment of a childcare subsidy system. Strengthen educational support and increase the subsidy standards for some students by 2025. Improve the medical pension security capacity, improve the basic pension for urban and rural residents and the financial subsidy standards for urban and rural residents by 2025, and appropriately increase the basic pension for retirees. Ensure the basic living of key groups, and encourage places with conditions to distribute relief funds or issue additional one-time living subsidies to the needy based on actual conditions.

In terms of action to improve the quality of service consumption and benefit the people, the "Plan" requires optimizing the supply of services for "one elderly and one young", actively developing industries such as anti-aging, silver-haired tourism, and releasing the potential of the silver-haired consumer market. Places with conditions are encouraged to provide venue support and operational subsidies to general childcare institutions based on actual conditions.

Accelerate the cultivation and growth of new consumption

This time the "Plan" also focuses on the word "new". A series of policy measures have been proposed to accelerate the cultivation and growth of new consumption markets such as cultural, sports and tourism consumption, inbound consumption, ice and snow consumption, "artificial intelligence + consumption", and low-altitude consumption.

The "Plan" proposes to expand cultural, sports and tourism consumption, support tourist attractions and cultural and museum units to expand service projects, reasonably extend the operating time, and expand the reception scale. Support local governments to increase the supply of high-quality sports and special sports events. Optimize the approval process for commercial performances, sports events and various large-scale mass activities, and implement "one-time approval, national tour".

At the same time, the "Plan" also proposes to promote ice and snow consumption, launch and implement ice and snow tourism improvement plans, and organize consumption promotion activities such as ice and snow consumption seasons. Develop inbound consumption, support the opening of duty-free shops at qualified urban ports, support more high-quality merchants to become departure tax refund stores, and promote the "buy and refund" service measures for shopping departure tax refunds. Steadily promote the expansion of opening up of the service industry, focus on the upgrading of residents' consumption needs, and promote the import of high-quality life services such as medical, health, culture and entertainment.

In addition, the "Plan" proposes to carry out the "Artificial Intelligence +" action to promote "Artificial Intelligence + Consumption", accelerate the development and application promotion of new technologies and new products such as autonomous driving, intelligent wearable, ultra-high-definition video, brain-computer interface, robots, and additive manufacturing, and open up a new track for high-growth consumption. Accelerate the improvement of the low-altitude economic supervision system and orderly develop low-altitude consumption such as low-altitude tourism, aviation sports, and consumer-grade drones.

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