CCTV News: Recently, many e-commerce platforms have taken action to promote exports to domestic sales to assist enterprises, and promote the connection between marketable foreign trade products in domestic e-commerce channels. More foreign trade products have been catching the "direct train" of domestic sales.

When the reporter came to JD.com's Beijing headquarters, Luo Jia, who was responsible for export to domestic sales, and his colleagues were stepping up their product performance.

Luo Jia told reporters that at present, many staff members of the sales and sales team rushed to the industries where foreign trade enterprises were located to visit and select products. "People are in Chaoshan, visiting homes and discussing cooperation." In the circle of friends of the purchasing staff, the reporter saw multiple messages soliciting information.

The company visited by Guo Caimao, a JD.com purchasing and sales manager, mainly produces ceramic meal plates, and foreign trade exports account for more than 80%. It is urgent to explore domestic sales channels. On the evening of April 12, the e-commerce platform urgently launched its first foreign trade plate, increasing its promotion efforts, and sales exceeded 90,000 pieces in 11 hours, which was far beyond the expectations of the company.

Su Hong, head of Linyi Xingye Ceramics e-commerce, said: "The current inventory pressure is more than 10 million. Suddenly, such a large amount has gone through, and tens of thousands of pieces have been out of us. It can be said that it has increased our confidence in converting foreign trade products to domestic sales. Because of the previous brilliant and unrestrained style, we dare not sell them in China. In the later period, foreign trade orders are backlogged, and we may have more sales channels."

In the video link with this company, the team quickly confirmed that new products will be launched in the future. Foreign trade products that once crossed the ocean have taken the "direct train" to domestic consumers. However, there are great differences between foreign trade and domestic sales markets in terms of marketing models, business methods, production and circulation. Many foreign trade companies face the problem of "not adapting to the local environment" when switching to domestic sales, and need e-commerce platforms to help.

At present, more than ten e-commerce platforms have taken quick action, taking a number of measures such as direct order procurement, foreign trade zones, and traffic support to transmit high-quality foreign trade products to thousands of households at the speed of e-commerce.

Fu Longcheng, vice president of the China Federation of Commerce, said: "Open the channel and promote the research and development of new products, standard products and high-quality products for domestic consumers in the Chinese domestic market, so that foreign trade enterprises can enter the domestic sales market with a population of 1.4 billion broader prospects."

In response to the impact of tariffs, foreign trade enterprises seek stability inward and change inward, and at the same time, more high-quality products are transferred from export to domestic sales, which is also expected to become a new growth space for e-commerce.