The key to boosting consumption is to grasp the "three-character formula" of policy implementation: First, we must "grasp" and implement policies, and we need to issue supporting rules as soon as possible; second, we must "build", and building a safe environment is the prerequisite and guarantee for consumers to dare to consume and willing to consume; third, we must "smooth", smooth the market circulation, realize the "two-way rush" between consumers and enterprises, and use consumption upgrades to further lead industrial upgrading.
Consumption is the ultimate demand, which is related to the quality of economic development, and also the people's yearning for a better life. Recently, as soon as the "Special Action Plan to Boost Consumption" was released, it immediately attracted widespread attention. As one of the important documents of the Party Central Committee on the implementation of the strategic decision of the Party Central Committee on all-round expansion of domestic demand, the new proposals in the "Plan" such as "promoting the reasonable growth of wage income", "protecting the rights and interests of rest and leave", and "reducing the burden of family childbirth, raising, education, medical care, and pension" have quickly become the hot search list of news.
There is a good agricultural proverb: "Good rain should fall on the roots, and watering leaves will only make the wet land." The same logic runs through the boost of consumption. The "Plan" focuses on comprehensive efforts to promote urban and rural residents' income growth, consumption capacity guarantee, consumption quality improvement, and consumption environment improvement, and makes arrangements to boost consumption this year and even in the future. It should be said that the "Plan" grasps the key to boosting consumption and is highly targeted. But this is not enough. Policy measures need to be transformed into practical actions in order to allow the sweet rain of policies to penetrate into the soil of economic development and the flowers of consumption will bloom more beautifully.
The Party Central Committee has always attached great importance to the role of consumption as a "ballast stone", and relevant departments or localities have introduced many effective policy measures to promote the quality and expansion of consumption. However, it should also be noted that there are still "temperature difference", "difference" or even "deviation" in the implementation of many consumption-promoting policies and measures, which to a certain extent affect the actual effect of policy implementation. Judging from the online public opinion after the release of the "Plan" this time, some market participants are still worried about the "last mile" of the implementation of the policy. This concern is understandable and further highlights the importance of truly implementing good policies. In fact, the key to boosting consumption is to grasp the "three-character formula" of policy implementation - first, we must "grasp". To implement policies, supporting rules need to be issued as soon as possible. The "Plan" is a comprehensive document that takes the lead in managing the overall situation. The policy frameworks in the fields of finance, taxation, trade, finance and other fields need to be transformed into operational and implementable supporting rules, and will be implemented in specific departments and local areas, so that consumption can be boosted. Considering that the consumption promotion policies involve a wide range and have great differences between different places, local governments should be encouraged to explore pragmatic measures according to local conditions, and combine their own conditions and resource endowments to actively develop elderly care and childcare services, ice and snow economy, traditional folk consumption, etc., to fully stimulate consumption potential.
The second is to "build". Building a safe environment is the prerequisite and guarantee for consumers to dare to consume and willing to consume. We must not only strengthen national supervision and legislative guarantees, but also strengthen the main responsibilities of enterprises, use a safe and healthy consumption environment, improve consumer participation, and form a full-chain governance system with multiple subjects working together and "regulatory-enterprise-society-consumer". At the same time, it is necessary to establish a credit evaluation mechanism in the consumer field, optimize resource allocation through differentiated supervision, ensure that consumers can consume safely and understand consumption, further improve the efficiency of consumer rights protection, and make consumers' rights protection more convenient and worry-free.
The third is to be "smooth". Smooth the market circulation and realize the "two-way rush" between consumers and enterprises. In recent years, my country's innovation momentum has been surging, and new technologies and products such as artificial intelligence models and humanoid robots have been born, which have been recognized by the market and loved by consumers. To smooth the market circulation, consumption upgrades need to further lead industrial upgrading. For consumers, we must make great efforts to protect their legitimate rights and interests. For enterprises, we must regulate unreasonable business behaviors and advocate real-price and high-quality, so that consumers can buy with confidence, worry-free, comfortable and safe. At the same time, we must make great efforts to eliminate unreasonable restrictions, accelerate the construction of a unified national market, create a good market environment conducive to supply and innovation, and explore and consolidate the advantages of the super-large-scale consumer market. (Author: Gu Yang)
