By solving the problems of superficiality, fragmentation, and otherness in content production, Chinese stories can be "seen" by virtue of their uniqueness, "understood" by their commonality, and continue to radiate vitality in the modern context and the world context.
Not long ago, the 43rd session of the General Conference of UNESCO passed a resolution to establish March 21 each year as "International Tai Chi Day." This day coincides with the vernal equinox in the northern hemisphere. The natural rhythm of "even day and night, cold and hot" echoes the philosophical connotation of Tai Chi's "unity of nature and man". The establishment of "International Tai Chi Day" demonstrates the charm of China's excellent traditional culture, which is of great significance for improving human health and well-being, promoting exchanges and mutual learning among civilizations, and promoting world peace and development.
In recent years, Chinese culture has made great strides overseas, and its influence has continued to expand. From the Forbidden City cultural products and "Tang Palace Night Banquet" and other national trendy cultural products "out of the circle" overseas, to games such as "Black Myth: Wukong" and "Genshin Impact" ranking at the top of the download lists in more than 100 countries and regions, to Qidian International launching a batch of high-quality translations of Chinese online articles, cultural exports vividly demonstrate China's history and reality, tradition and innovation, wisdom and pursuit to the world.
The success of phenomenal cultural IP marks a profound transformation of cultural overseas expansion from scale expansion to quality improvement, from product output to value dissemination. Contextual foundation building, ecological circle expansion, and algorithm breakthrough provide three observation perspectives.
Content is king, and context is the foundation. China’s excellent traditional culture is the source of steady and long-term cultural expansion overseas. The game "Han Shuihan" uses Song Dynasty aesthetics to build a visual system, and the TV series "The Legend of Tibetan Sea" uses intangible cultural heritage elements to tell suspenseful stories. Their traffic codes both transform traditional cultural genes into perceptible and interactive narratives. The more national it is, the more global it is. Only by adhering to the integrity of cultural roots, creating new forms of expression, creatively transforming and innovatively developing China's excellent traditional culture, and solving the problems of superficiality, fragmentation, and otherness in content production, can Chinese stories be "seen" by virtue of their uniqueness, "understood" by their commonality, and continue to radiate vitality in modern and world contexts.
Publication is the key, and the ecological circle is expanded. Currently, cultural exports are ushering in a transition from "single product output" to "ecological construction". For example, China Literature Group has transplanted mature domestic platform mechanisms overseas. Through local operations, it has cultivated more than 500,000 overseas creators and created 770,000 works as of the first half of this year, forming a complete ecological chain of "content payment - author contracting - reader interaction". At the same time, with the help of IP authorization, cooperative development, etc., it has innovated the IP overseas development and promotion model. "Ecologicalization" means not only focusing on building an external communication network that integrates online and offline, paying equal attention to physical and digital, and upgrading "one-way communication" to "global co-creation"; it also needs to actively expand the international cultural "friend circle", aggregate high-quality resources, build a diverse and collaborative global cultural communication network, and create a new pattern of civilized dialogue.
Technology is used, and algorithms are used to break the rules. New technologies represented by artificial intelligence are reshaping the underlying logic of cultural exports and providing the possibility for personalized and interactive cultural experiences. For example, among the translation works on most platforms, the proportion of AI translation has exceeded 50%, breaking through the bottleneck of cross-language communication; artificial intelligence technology can also be applied to content distribution to achieve personalized recommendations to readers. In the future, by accelerating the construction of high-quality cultural corpora, developing intelligent creation platforms, and promoting the evolution of cultural products in directions such as mobile, customized, interactive, and immersive, we can realize the upgrade of intelligent communication from "people look for content" to "content understands people" and cultivate a new ecology of data-driven, intelligent collaboration, industry linkage, and value sharing for cultural overseas expansion.
Cultural self-confidence and profound heritage; taking culture overseas has broad prospects. We must continue to improve the country's cultural soft power and the influence of Chinese culture, so that Chinese culture can flourish and shine more brightly in the garden of world civilizations.
