CCTV News: In spring, as the temperature gets hotter, there are also performance markets across the country. Musicals and dance dramas are "hard to get a ticket", and cultural and entertainment performances and immersive live performances are frequently seen. "Travel with performances" has become a new trend, achieving the same frequency resonance between performance economy and tourism consumption.
From March 28 to April 2, the original drama "Su Di Chunxiao" of the National Theater of China was staged in Chengdu, and tickets for 5 performances were sold out immediately. During the performance, the audience seemed to see Su Dongpo, who had set off from Meishan a thousand years ago, headed all the way to Hangzhou, and "returned" to Chengdu in a unique artistic form, and had a dialogue across time and space with the people in his hometown. At present, the theme activity of "Tour to Sichuan with "Su Di Spring Dawn" is underway. Audiences can enjoy 50% off on many popular scenic spots in Chengdu, Meishan and Ya'an by watching the show's tickets.
Not long ago, the "2024 National Performance Market Brief" released by the China Performance Industry Association showed that many newly launched tourism performance projects highlight the strength of science and technology and innovative expressions, and gained market favor on the basis of deeply exploring local culture. Recently, the large-scale red stage play "Chongqing 1949" has undergone in-depth upgrades around the script and technology and has appeared on stage again. The drama is based on the eve of Chongqing's liberation in 1949 as the historical background, telling the stories of many Communists and revolutionary patriots who were detained in Zhazidong and Baigongguan who were detained in Zhazidong and Baigongguan.
New "performance" attracts tourists to "retain customers" in cultural tourism
With the hot market, now, cultural and tourism departments in various places have launched special "cultural and tourism feasts", attracting tourists with rich and colorful cultural and tourism activities and people-friendly measures. Distribution of consumption coupons, ticket discounts, and consumption reductions, etc., will enable everyone to start a new cultural and tourism experience from "chasing a good show".
Recently, the closing ceremony concert of the Second China National Music Week was played in Xiamen, Fujian. 11 professional music colleges from all over the country performed on the same stage, bringing traditional folk instrumental ensembles, ethnic chamber music ensembles, ethnic orchestra and other performances to attract many folk music lovers to Xiamen to experience the traditional charm of Chinese folk music and to express their reputation.
Now, relying on local characteristic cultural and tourism resources, Jiangsu, Zhejiang, Chongqing and other places have implemented a series of spring-themed cultural and tourism activities and cultural and tourism benefits for the people, issued cultural and tourism consumption coupons, launched welfare activities such as discounting scenic spot ticket prices or free, to welcome tourists from all over the world; and through regional cooperation, we will jointly create cross-regional cultural and tourism boutique routes.
Enable cultural and tourism with AI technology. At present, Shanghai has launched the "Shanghai Small Tour" for urban life intelligent bodies, integrating various resources such as popular exhibitions, events and festivals, intangible cultural heritage ancient towns, and real-time connection with various information such as customer flow in the commercial outlets, scenic spots, traffic conditions, luggage storage, etc. Just enter the command and an exclusive personalized travel plan can be quickly generated, unlocking the full travel guide of Shanghai with one click.
