CCTV News: Colorful soap bubbles, small cards in the noodles, waiting for the cartoon in front of the TV, accompanied by familiar theme songs and classic melodies, this is the childhood DNA of our generation. From "The Tadpole Looking for Mother" to "The Black Cat Sheriff", from "The Gourd Brothers" to "The Heavenly Palace", from "The Lotus Lantern" to "The Return of the Great Sage", domestic animation has been working hard, leaving a deep impression in the growth memories of generations. Just at the beginning of this year, the domestic animated film "Nezha: The Devil Child's Trouble" has created one box office miracle after another since its release. It not only topped the box office list in Chinese film history, but also became the champion of the global animated film box office list.

Why can such an animated film set against traditional Chinese mythology resonate with audiences around the world? What is the great energy behind Little Nezha? Let’s talk about it. “Nezha” is popular, what do you think?

The success of "Nezha 2" gives film workers confidence

How popular is "Nezha 2"? At the opening group event of the Sichuan delegation on the 7th, a reporter from Argentina asked a question he was most concerned about. Let’s hear what he asked.

Argentina Public Television reporter Babro Javier Copali: My colleague and I watched the movie "Nezha 2" a few days ago, which left a deep impression and a beautiful viewing experience. What impact does this Sichuan-made movie have on Sichuan's economy, especially the development of tourism, and we are also concerned about when this movie will be released in Argentina?

National People's Congress Representative Chen Guanghao: This reporter friend mentioned the release time of "Nezha 2" in Argentina. We are currently actively promoting the release of this movie in related countries in South America such as Argentina. We look forward to the fact that this movie lands in Argentina, you can invite your family and friends, as well as more viewers to enter the theater and experience the unique charm of Chinese culture.

Kang Zhen, Vice President of Beijing Normal University: I think there are three main reasons why "Nezha 2" is popular: First, Nezha, as the iconic image of ancient Chinese mythology, once again aroused people's yearning and tribute to ancient Chinese classics; second, Nezha experienced a series of complex relationship entanglements such as family, teachers, students, and friends, and gradually grew up, allowing everyone to follow the film to walk through their own life again; third, the Chinese tell a Chinese story in a Chinese way, arousing empathy from the world.

138 animation companies support Nezha's Wan Scale Armor

At the end of the film, the names of 138 animation teams slowly appeared at the end of the film. Some comments said that they support Nezha's Wan Scale Armor. What can we see from this? What is the key to Nezha’s success?

The spiritual core: Continuous exploration and innovation, never give up

From the familiar Chinese animation characters, we can see a process of development and evolution, from hand-painted frames to the magnificent animation scenes now, from rough grained picture quality to exquisite special effects, what is the Chinese animation movie relying on to today? What is the most valuable place?

Chinese myth is the essence and treasure in the treasure house of Chinese civilization

In addition to Nezha, in fact, Chinese traditional cultural IPs such as Panda, Sun Wukong, Erlang Shen Yang Jian, Jiang Ziya, Pangu, Nuwa have always been loved by everyone and have been constantly made into the protagonists of film and television works.

Behind each IP is a grand narrative space

This year's government work report mentioned that it is necessary to "innovate and enrich consumption scenarios, accelerate the development of new consumption such as digital, green, and intelligence. Implement and optimize the vacation system to release consumption potential such as culture, tourism, and sports.

The director of "Kung Fu Panda 4" likes Chinese animated films

At this moment, the box office data of "Nezha 2" is still constantly refreshing. Data from the online platform shows that as of 12:00 on the 8th, the global box office (including pre-sales and overseas) of the movie "Nezha: The Devil Child's Trouble" has exceeded 14.7 billion yuan, ranking seventh in the global movie box office list, and becoming the first Asian movie to have a box office of over 2 billion US dollars.

"Nezha 2" is still popular in the North American film market and has been released for more than two weeks. According to statistics from the authoritative American box office data website, as of March 3, "Nezha 2" has been released in more than 900 theaters across the United States, with a box office of more than 18 million US dollars in 18 days. Let's listen to the feelings of Mike Mitchell, the director of the Hollywood movie "Kung Fu Panda 4", after watching "Nezha 2".

More and more domestic IPs "Eight Immortals Crossing the Sea to Show Magical Powers"

In fact, as early as 2016, the animated film "Journey to the West: The Return of the Great Sage" had already gone abroad and was released in the United States, Japan and Australia. In recent years, with a series of policies, many domestic IPs have successfully gone overseas. Domestic animated films such as "Jiang Ziya", "White Snake: Origin", and "Deep Sea" have been released overseas one after another, and the animation industry has also transformed and upgraded through the accumulation of works.