CCTV News: Chunhua is on the market, and many merchants are also "new" one after another, and domestic sales and exports are showing a booming trend.

Walking into this supermarket in Beijing, seasonal flowers such as multi-colored roses, carnations, daffodils, etc. are particularly eye-catching. According to the person in charge of the Flower Area, the sales of roses and carnations increased by more than 110% year-on-year. Not only are traditional spring flowers sold very well, but some "fruit flowers" made of fruit processing are also very popular.

In recent days, the flower markets in Shanghai, Hangzhou and other places have ushered in a new season of "flower wave". Among the colorful flowers, the elegant and graceful peony flowers and stars dot it, becoming a bright color in the flower market. The person in charge of the flower shop said that although the single peony branch is expensive, the sales volume is not bad.

In Heze, Shandong, the off-season peony branches in the greenhouse are stretching. Workers hold "ruler" and scissors in their hands to cut off mature peony, and then pass it to flower markets across the country after quick cooling, sorting and packaging. Data shows that the total output of Heze peony freshly cut flowers in 2025 is expected to be about 120 million branches.

The domestic market demand is strong, and overseas markets are also developing. Not long ago, Heze achieved the first export of off-season peony freshly cut flowers. Millions of Dutch tulips arrive in Hong Kong one after another, and cross-border flowers are selling hot

At present, it is the peak period for tulip exports in the Netherlands. Starting from February 27, millions of Dutch tulips will arrive in Hong Kong one after another, and have a "beautiful encounter" with Chinese consumers.

At 3:18 pm, the reporter saw on the cargo apron of Guangzhou Baiyun International Airport that a cargo plane flying from Amsterdam, the Netherlands had just landed. The plane was loaded with tulips picked from the Netherlands origin 18 hours ago. There were 100,000 flowers in this batch. In the next month, three batches of 3 million Dutch tulips will arrive in Hong Kong.

It is understood that fresh cut tulip flowers are typical "fresh and quick" imported goods, with short shelf life and harsh storage and transportation conditions. After passing various customs inspections, we will set off to Kunming, where we will conduct professional rehydration and freshness maintenance, and will meet domestic consumers as soon as 48 hours.

Cross-border flowers are in full swing, and more and more imported flowers are coming to the homes of domestic consumers. Platform data shows that in recent years, the sales of imported roses, tulips and other flowers have increased significantly. In addition to Dutch tulips, flowers from South American countries such as Ecuador and Peru are becoming more and more popular with consumers, and the "flower economy" is giving birth to a new blue ocean of consumption of hundreds of billions of yuan.