CCTV News: Recently, as the temperature gradually warms up, the passenger flow in the performance market has also increased significantly. In Beijing, some immersive musicals and stage plays are favored by consumers, and people are surging in integrated consumption scenarios such as "performance + catering".

A stage play is being performed in a cultural and artistic center in Wangjing, Beijing. With its unique plot conception and immersive experience, we present a unique and joyful feast to the audience. "I think the interactiveness of this drama is very strong, especially when I stand on the stage, it feels completely different from the audience. It means that I am a super VIP audience, and it is very interesting to stand on the stage to watch the audience." The audience who watched the performance said excitedly.

The reporter learned that this cultural and art center has a variety of different types of performing arts venues, including performing arts theaters, music and drama bars, immersive games and other special projects. The person in charge said that the integrated consumption model not only provides a variety of cultural and leisure options, but also promotes the development of surrounding businesses.

The person in charge of a cultural center said that last year, the center had nearly 800 such immersive performances, which brought a lot of younger passenger flows to the Cultural Center project, and these passenger flows were willing to watch movies and exhibitions in the Cultural Center, and formed a diverse scene of "watching performance + dining wine" through immersive plays.

In a performance venue in Qianmen, Beijing, the immersive drama "Beijing Yue Fenghua" is being staged in a hot show. The audience interviewed said: "You can watch and eat one-stop here, and the experience is pretty good. This kind of free and open cultural space that young people like in the alley is a good thing." The relevant person in charge introduced that they focus on combining catering and a variety of arts, with regular performances and dance parties, and with meals and various themes, it drives the increase in box office or catering turnover, reaching a 40% growth.

The environmental drama "Ms. Julie" is currently in the popular performance of the environmental drama "Ms. Julie", which makes full use of cutting-edge technologies such as multimedia and real-time photography, breaks through the limitations of traditional stage plays, and greatly expands the time and space dimensions of the stage.