【12 May 2025 | Hong Kong】Milestone collaboration for the automotive industry in the Greater Bay Area — International MotorXpo Hong Kong (IMXpo) and ALL IN TUNING in Foshan today announced a strategic partnership. Both parties will focus on the core strategy of "international resource integration and regional industrial collaboration" to jointly create a super platform for automotive culture and innovation ecosystems, achieving high-quality development of the automotive industry in the Greater Bay Area.

Strategic Synergy: Complementing International and Local Advantages

As Hong Kong's most influential automotive cultural exchange platform, IMXpo has long been dedicated to promoting the integration of automotive culture across the Asia-Pacific region, leveraging its international perspective and high-end resource network. Meanwhile, recognised as the most iconic annual event in the Mainland automotive modification sector, ALL IN TUNING has gained industry acclaim for its robust industrial foundation and extensive user ecosystem since its inception over a decade ago.

This collaboration will enable a profound synergy between the "international connections of Hong Kong" and the "in-depth industrial landscape of the Mainland". By harnessing resource, brand resonance, and cultural integration, it aims to establish a comprehensive automotive cultural ecosystem that spans the Greater Bay Area.

Cultural Leadership: Shaping New Standards in the Automotive Tuning Industry

The two parties have announced the joint launch of the "GBA Tuning Culture Season". Through a series of activities, including cross-regional competitions, touring auto exhibitions, and technical forums, this initiative aims to create a deep dialogue platform for automotive tuning enthusiasts, industry experts, and brand representatives from both regions. Leveraging IMXpo's international communication network and ALL IN TUNING’s influence in the Mainland market, this cultural initiative will promote the standardisation, professionalisation, and internationalisation of automotive tuning culture in Mainland China, setting innovative benchmarks for the industry.

Ecological Co-Creation: Building a New Engine for Industry Upgrading

This strategic collaboration will focus on three key areas: "global brand promotion", "commercial value transformation", and "user experience enhancement". Through innovative approaches such as collaborative content creation, interactive social media engagement, and global live streaming, both parties will work together to create immersive experience scenarios that bridge online and offline interactions. This initiative aims to help exhibitors elevate their brand value while providing audiences with a more technologically advanced and interactive exhibition experience.

Future Outlook: Creating a World-Class Automotive Cultural IP

The Greater Bay Area is rapidly becoming a vital hub for innovation in the global automotive industry. Both parties believe that this collaboration represents not just a resource synergy between two exhibitions, but also an innovative practice in the automotive cultural ecosystem. They look forward to continuously deepening the strategic collaboration to cultivate an internationally influential automotive culture IP, infusing industrial momentum into the Greater Bay Area and its cultural landscape, while showcasing the innovative vitality of Chinese automotive culture to the world.

In the future, IMXpo and ALL IN TUNING will continue to unleash the potential of their strategic partnership. By integrating "culture, technology, and commerce" into an innovative model, they aim to promote the transformation and upgrade of the automotive industry ecosystem, contributing the wisdom of the Bay Area to the global development of automotive culture.