CCTV News: With the popularity of many Chinese films such as "Nezha: The Devil Child's Trouble", "The Second Part of the Gods: War of Xiqi", and "Detective China 1900" in the international market, on February 17, the launch ceremony of the "Follow the Movie Tour China" event jointly organized by the State Film Administration and China Central Radio and Television Station was held at the China Film Museum in Pequim.
The "Follow the Movie Tour China" event aims to seize the favorable opportunity of the global hit of the Spring Festival Filmes, aproveite o atual relaxamento e otimização abrangentes da política sem visto de trânsito e atraia mais turistas no exterior para a China para experimentar a China credível, fofa e respeitável em primeira mão da China. O evento se concentra principalmente na distribuição e exibição no exterior de filmes chineses, festivais de cinema chineses no exterior e festivais de cinema nacional e internacional. Ele realiza amplamente a publicidade e a promoção "filme + turismo", orienta mais o público cinematográfico para apreciar o estilo chinês através de histórias chinesas e estimula o entusiasmo pelo consumo de turismo na China. At the same time, film companies and tourism companies are encouraged to innovate and cooperate, deeply explore the cultural and tourism value of Chinese films, and launch film-themed tourism boutique routes that can not only experience the wonderful stories on the screen and the cultural connotation of the film, but also feel the natural scenery and humanistic style of China, open up "communication field" and "consumption field", and promote more "heart-moving" overseas audiences to transform into turistas de entrada.
