"There are all kinds of New Year's atmosphere and special performances, full of Chinese flavor!" During the Spring Festival holiday, the popular Dabaodao Cultural and Leisure District in Shibei District, Qingdao City is crowded with people, including Chinese-style bamboo baskets, blessing lanterns, exquisite ornaments... A casual shot is a national style blockbuster. Around the Spring Festival, the traditional commercial and consumption area of ​​Qingdao Shibei District, relying on historical and cultural blocks and traditional folk cultural activities, created diversified consumption scenarios, promoted the deep integration and development of business, culture and tourism, stimulated new vitality for consumption during the Spring Festival, and sprinted to a "good start" in the new year's consumption growth.

Since the New Year, the Dabao Island Cultural and Leisure District has staged a series of super exciting creative activities. A large number of young people who love music counted down on the New Year's Eve together, and they all sighed, "It's so exciting! It's both the New Year's Elegance and new"; across the street, the "Catching a New Year's Elegance Festival" jointly organized with Douyin's official was very lively, with the enthusiastic and unrestrained lion dance performance, the ancient style and lantern corridor, and the online and offline interaction between Douyin experts and citizens and tourists made the entire neighborhood popular.

In recent years, Shibei District has deeply explored the characteristic cultural resources of the historical city and injected modern functions. New business formats such as creative retail, Internet celebrity catering, experience interaction, national trend cultural and creative, museum exhibitions, and boutique homestays have been integrated with traditional inner courtyard buildings, promoting the deep integration of commerce, culture and tourism. "This internet celebrity neighborhood has very local characteristics, perfectly blending history and modernity, and it has a feeling of time and space travel." Wang Jin, a tourist from Jiangsu, commented.

Today's Dabao Island has become a dazzling signboard of Qingdao's "day tour + night tour", which can meet the leisure and entertainment needs of citizens and tourists in "full time" and "full season". Go to Guangxingli Tangbao Live Hi-sing music scene, go to Hetian Shuipu to cook tea and wine, taste Qingdao specialty meals such as Qingdao beer and mackerel dumplings, and stay in a boutique homestay to experience the architectural characteristics of the Liyuan... Especially since Dabao Island transformed into a small live music performance and immersive public interpretation space, large-scale music performance activities have been continuously. At the 6th International Basson Art Week in 2024, nearly 600 Basson musicians and students gathered in Guangxingli to challenge the world's largest Basson ensemble, breaking the Guinness World Record, and allowing the influence of the historical city to go out of the "national gate".

During the Spring Festival last year, Dabao Island had a cumulative passenger flow of nearly 3 million, and the highest was 250,000 on the fifth day of the first lunar month last year; the annual passenger flow exceeded 17.65 million, with a single-day peak of 250,000, both hitting record highs. This year, Dabaodao Cultural and Leisure District will also strive to create a provincial pedestrian street, expanding diverse scenarios such as immersive performing arts and special theme study, so that the historical district can gather fireworks, highlight the historical style, and rejuvenate new vitality.

The streets and alleys have a strong New Year atmosphere. The major shopping malls in Shibei District are crowded with people. Merchants such as JD.com, Wanda, and Liqun are carrying out promotions for Spring Festival, brand linkage, and limited-time discounts. The dazzling array of New Year goods is dazzling. In Taitung Pedestrian Street, the atmosphere of the Spring Festival is full of fireworks. Since the upgrade and transformation, new business formats such as handmade creativity, talk show clubs, immersive experience halls have appeared in large numbers. "It's more stylish than before, and the food, drink and entertainment projects are more fashionable." said Sun Lihai, a Qingdao citizen who accompanied his friends to go shopping.

However, the most anticipated festival activities during the Spring Festival are Qingdao Radish, Lantern Festival, and Sugar Ball Club. Zhang Wei, director of the Culture and Tourism Bureau of Shibei District, introduced that last year, from the fourth day of the first lunar month to the sixteenth day of the first lunar month, Qingdao Radish, Lantern Festival and Sugar Ball Club received more than 5.77 million citizens and tourists. This year, as the first festival event after the successful application for the Spring Festival of World Heritage, the 2025 Qingdao Radish, Lantern Festival, and Sugar Ball Club has been arranged. It will highlight the traditional festivals and the city's fireworks atmosphere through the integration of folk culture and fashion elements, and show the new year and new atmosphere of Shibei District. "Making sugar balls, carving radish, enjoying lanterns, and watching dragon dances are all the most popular folk customs for our people." Qingdao citizen Yu Shu listed the family's visit to sugar balls as one of this year's Spring Festival activities early.

During the Spring Festival, Shibei District's cultural and tourism consumption activities are also rich and colorful. 20,000 electronic consumption coupons will be issued, nearly 100 trendy performances such as talk shows and improvised comedy. Each scenic spot will launch discounts such as tickets and ticket combinations to provide citizens with a variety of cultural feast. (Economic Daily reporter Liu Cheng)