The reporter recently learned from the China Disabled Persons' Federation that the General Office of the State Administration of Radio, Television and the General Office of the China Disabled Persons' Federation jointly issued the "Notice on Further Strengthening the Public Cultural Services for Radio, Television and Audio-Visitable Persons with Disabilities", requiring the optimization of the public cultural services and content supply of radio, television and audio-Visitable Persons with Disabilities, and strive to promote the construction of a barrier-free environment for radio, television and audio-Visitable Persons with Disabilities.
The notice pointed out that it is necessary to strengthen the supply of barrier-free radio and television programs to meet the basic viewing needs of the disabled, and effectively protect the cultural rights and interests of the disabled. Produce and broadcast accessible radio and television programs as required, improve the level of accessibility information services for various large and small screens and other audio-visual terminals, encourage and support the production and broadcast of special programs for the disabled, and encourage TV series, online audio-visual programs, etc. to add subtitles, sign language or oral audio-visual tracks. Encourage and support online audio-visual program service agencies to provide barrier-free public welfare audio-visual services for people with disabilities. Explore the extension of accessible films to TV series, documentaries and other fields.
The notice emphasized that it is necessary to develop smart radio and television services to help the disabled and continuously optimize radio and television listening services for the disabled. Taking "smart radio and television + public services" as the direction, we will build a smart radio and television disability assistance service platform, strengthen the barrier-free construction and transformation of the disabled service platform, and provide convenient and intelligent comprehensive information services for the disabled. Coordinate the use of digital cultural resources of the propaganda and cultural departments and the Disabled Persons' Federation system to better meet the personalized and differentiated cultural audio-visual needs of the disabled. Local radio and television administrative departments should work with grassroots disability federations and charity organizations to establish a care and assistance mechanism for the disabled, improve the grassroots disability service network, and carry out volunteer activities to help the disabled. Local radio and television network service outlets are encouraged to open barrier-free service windows and charity channels in accordance with the facilities and conditions, and carry out door-to-door services to provide convenience for disabled people.
The notice also pointed out that cultural publicity activities for the disabled should be carried out. Carry out a series of radio and television promotion activities for the disabled at important time nodes such as "National Disabled Day" and "International Disabled Day", create brand columns, and form a brand effect. It is encouraged to produce and broadcast a variety of programs for the disabled, public welfare advertisements for the disabled, and public welfare audio-visual programs for the construction of barrier-free environments. It is encouraged to produce and broadcast theme film and television works reflecting the self-improvement and positive progress of the disabled, and tell the stories of the struggle and struggle of the disabled in the new era. (Reporter Gao Lei)