"The flower rice in our Zhuang Township is dyed with natural plant pigments. This yellow glutinous rice is boiled with Mimeng Flowers, the blue is made of butterfly bean flowers, and the black is made of maple leaves..." Recently, the reporter came to Qiubei Genglu Food Co., Ltd., Qiubei County, Wenshan Prefecture, Yunnan Province to meet the founder He Ai. As the Dragon Boat Festival approaches, she is stepping up production and holiday orders in the factory.
As a Zhuang girl born in the 1990s, in 2016, He Ai graduated from university and returned to her hometown and came into contact with rural Taobao. The rapid development of e-commerce made her have an idea - there are so many good things in her hometown, and there is great potential to use e-commerce to go global.
In 2017, He Ai founded Qiubeigenou Food Co., Ltd. The road to entrepreneurship is not smooth. She is a fledgling woman, lacks funds, is unfamiliar with policies, and has no business experience. Just this year, Wenshan Prefecture held the first "Yunling University Students" Entrepreneurship and Innovation Competition. He Ai actively participated and won the second prize, helping his entrepreneurial projects gain more attention. With the help of the human resources and social security department, He Ai not only received a bonus, but also applied for a entrepreneurship loan.
In recent years, Wenshan Prefecture has vigorously implemented policies and measures to encourage entrepreneurship and drive employment, and has provided comprehensive and multi-angle entrepreneurship and employment services for migrant workers, college students and retired soldiers. The number of entrepreneurial entities of college students has continued to increase.
Zhuangxiang flower rice, colorful rice dumplings, colorful eight-treasure rice... He Ai led the team to develop and produce more than 10 Zhuang specialty foods, and has made its mark in the market with its green, healthy, and delicious characteristics. As the sales market gradually opened, in 2019, He Ai decided to expand production scale. With the guidance and help of relevant departments, He Ai's company moved into a newly built 2,600-square-meter poverty alleviation workshop at the relocation resettlement site of Qiubei Industrial Park, and built a 16-meter-long automated production line, which can produce 100,000 rice dumplings per day, which will drive employment of more than 100 people in the surrounding area during peak periods. He Ai said that he should continue to take root in Zhuang Township, promote the Zhuang food culture, and drive the industrial development of his hometown.
In order to support returning people to start businesses, dare to start businesses, and start businesses, Wenshan Prefecture has implemented a series of policies and measures to encourage entrepreneurship to drive employment, and has introduced policies such as "Several Measures to Deeply Promote the Strategy of Talent Strengthening the State" and "Nine Measures to Accelerate the Implementation of Innovation and Entrepreneurship Vitality in Wenshan Prefecture", providing college students returning home with first entrepreneurial support, demonstration rewards and subsidies, entrepreneurship platforms, tax and fee reductions, financing and loans, land use support and other comprehensive entrepreneurial services. After graduating from university, Zhang Jiashu founded this Fengyu Supply Chain Management (Yunnan) Co., Ltd. in Guangnan County, Wenshan Prefecture, integrating high-quality agricultural products such as Guangnan tea, eight-treasure rice, honey, and Changchong pears, and sold them to markets such as Beijing, Shanghai, Guangzhou and Shenzhen through online platforms. College student Liang Dehong joined hands with Xichou State-owned Enterprises to establish Digital Xichou Development Co., Ltd., and designed and developed the Xichou County "Ask Complaints" platform to facilitate the public's business.
In addition to policy support, Wenshan Prefecture also puts forward "real money" to support college students returning home to start their own businesses. In the past three years, Wenshan Prefecture has issued 45.42 million yuan in entrepreneurship loans for college students, supporting 280 college students to start businesses and driving 840 jobs. In order to stimulate new momentum for the comprehensive revitalization of rural areas, Wenshan Prefecture actively promotes the development of rural live e-commerce, promotes the cultivation of 10,000 village broadcasting, and plays the role of live broadcast training bases, organizes key groups such as college students returning to their hometowns to start businesses, leaders in rural wealth creation, and carry out practical e-commerce skills training such as online store opening and live streaming sales.
Wenshan Prefecture has included young employment and entrepreneurship talents in the training plans such as "High-quality Farmers Training Class". In the past three years, Wenshan Prefecture has carried out entrepreneurship training for 16,100 people, enhancing young entrepreneurial skills.
