On the May Day holiday, I went back to my hometown and talked with foreign tourists from afar. I learned that in addition to cultural and cultural relics, there were also the hard shouts of the cadres from their hometowns. "I feel very sincere and hospitable, which impressed me."

Cultural and tourism promotion has recently become a window for local people to show their charm. In order to attract tourists, some local cadres have been constantly innovating in marketing methods. Some of them have dressed in ancient style, some "showed" bilingual, and some have shown their talents, either focusing on professionalism, or creating a sense of contrast. It should be said that the original intention is good. If there is traffic, you will be popular. Only when there is popularity can all industries prosper and ultimately become rich in the people. Many netizens left messages, and some cadres' slightly awkward performances in front of the camera were "touching". In fact, many attempts have also been "appreciated" and "popular", bringing more opportunities for local development.

At the same time, talk about "degree" in everything, so-called too much is just as insufficient. There are also many people who take the wrong path in practice. From the kitsch performances of handsome men and beautiful women, to the vulgar routines of funny and ugly, to the superficial and exaggerated entertainment publicity, the style of painting has gradually gone astray and the behavior has become more and more extraordinary. This not only damages the image of party members and cadres, but also affects everyone's perception of the local area and deviates from the original intention of cultural and tourism promotion.

Marketing is a science, and traffic is well-induced. "Putting things" is OK, but you can't use your strength in the wrong place. To grasp the "degree" and do good things well, you need to ask at least three questions.

First, who is the protagonist?

Cultural and tourism promotion should be based on the point and must not put the cart before the horse. Cadres become "Internet celebrities" and stand in the center of the stage, but must remain sober. This is not a personal "reality show". The protagonist of the stage is always "one place of land, one person, one person, one landscape, and one love".

Good recommendation officers and spokespersons should be good guides, guide audiences and tourists, go deeper step by step, and gain a glimpse of the mystery. From the beautiful mountains and rivers, from the treasured food, then go deep into the urban texture, experience the local style, and then linger in a local culture and gain aesthetic pleasure.

Looking at the land of China, the mountains and rivers are magnificent and the culture is splendid, and each place has its own regional characteristics. Give full play to your resource endowment and present wonderful stories, "Flowers bloom and butterflies come."

Secondly, how do you view traffic?

Converting traffic into sales is an important marketing strategy in the Internet era. However, equating "being on a hot search" is equivalent to "acting", and alienating the "like number" into "satisfaction", there will be deviations.

Taking the phenomenon-level cultural tourism as an example, from Zibo barbecue to "Erbin Hot", from Tianshui Malatang to Xiaoxitian Scenic Area in Xixian... "Splashing Tian Fuhao" is not a natural presentation of continuous efforts, it is a comprehensive policy support and service optimization of transportation, accommodation, scenic spots, and humanities, allowing tourists to transform into "tap water".

In this way, the essence of cultural and tourism development is a competition of products and characteristics, services and experience. A gentleman is responsible for the principle. The key to the role of party members and cadres is to improve governance efficiency. By relying on cultivating to earn popularity and attracting attention by selling ugly things, such "traffic political achievements" will not only fail to feed back, but may also bring backlash.

Third, should you pay attention to your image?

Behind the image is work style. A good image should have strong personality power to achieve the purpose of attracting and gathering people. Comrade Xi Jinping pointed out in "Zhijiang New Words": "We must never rely on show, win favor, or try to win some cheap applause."

In the Pamir Plateau in Xinjiang, when vehicles were caught in the quagmire, Abudugapar Mengde, who had served as a border guard, stepped into the mud and helped people get out of trouble. He refused to accept the rewards, and in desperation, he showed off the badge of the party member on his chest. Netizens left a message, "Although they can't speak, the party member badge represents everything" and "simple but unpretentious but heart-shaking."

In contrast, the reason why some "magic" performances have caused criticism of "can you do something practical" is that the label of Internet celebrities overshadows the identity of party members and cadres. A good image is not performed. Standing in the spotlight, one must be clearer in his heart, always keep in mind his sincerity for the Party and the people and his love for the land under his feet, which will naturally exude a strong personality charm.

In the information age, there are public opinion squares everywhere. Focus on traffic instead of only traffic, build image and never forget to strengthen work style, the cultural and tourism industry will surely open up new worlds and take it to a higher level.