CCTV.com News: Data from the communication big data platform shows that during this Spring Festival holiday, the number of travelers increased by 8% compared with the same period in 2024. People experience the strong Chinese New Year atmosphere through various travel forms. New Year's atmosphere - "Intangible Cultural Heritage Edition" Spring Festival makes New Year's atmosphere stronger
In the first Spring Festival after the successful application for World Heritage, "intangible cultural heritage" became the keyword for New Year's atmosphere. China Mobile Wutong big data shows that the number of tourists in New Year's Day holidays increased by 12% compared with the same period in 2024.
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The most popular New Year's atmosphere destinations are Beijing, Guangdong, Anhui, Fujian and Shaanxi. Among them, the Beijing Temple Fair, Chaoshan Ying Song and Dance, Anhui Fish Lantern, Southern Fujian Tour God, and Northwest Social Fire have become popular options. Rural tourism - sinking cultural and tourism market has become a new hot spot
This Spring Festival holiday, the county’s central towns and villages have become new hot spots for the New Year, and tourists taste delicious food, appreciate intangible cultural heritage, and celebrate the New Year in the countryside.
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In Taoping Village, Aba Prefecture, Sichuan, the ancient sheepskin inspiration, melodious flower Najib, and Qiang Di Mouth String are staged one after another, and a series of intangible cultural heritage exhibitions bring constant surprises to tourists. Cross-city tour - Cross-regional consumption has become a new highlight
The newly built "main arteries" of transportation have made cross-regional consumption a new highlight of the Spring Festival holiday, and some small cities have also ushered in changes.
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Judging from the increase in the number of reservations for the Spring Festival hotel, the fastest that has risen is the small town of "New Year". The number of reservations in Chaozhou, Guangdong increased by 80 % year -on -year; Fuzhou and Quanzhou reservations in Fuzhou and Quanzhou, Fujian.
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In 2025, it appeared in the four city sub-venues of the Taiwan Spring Festival Gala, leading the new trend of "follow the Spring Festival Gala to check in". The number of searches on travel platforms in Wuhan, Wuxi, Lhasa and Chongqing increased by more than twice month-on-month. Ice and snow tour - the scale of tourists in major snow resorts continues to rise
In the 2025 Spring Festival, ice and snow tourism once again became the focus. Harbin is still a popular destination for holiday ice and snow tours, with the number of tourists increasing by 6% compared with the same period in 2024.
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The big data platform also found that foreigners have also joined the army of ice and snow tourism. The number of foreign tourists visiting Harbin increased by 42% compared with the same period last year, and the number of tourists to the Southern Ski Resort also increased by 10% compared with the same period in 2024. In terms of passenger flow, the areas with the highest popularity of skiing are concentrated in Heilongjiang, Jilin, Hebei, Xinjiang and Beijing. Inbound Tour - Buy New Year's goods in the old streets for foreign tourists to experience the New Year's atmosphere
Inbound travel is also a highlight of the Spring Festival holiday. Driven by the new policy of visa-free transit, the number of inbound tourists nationwide has increased by 10% compared with the same period in 2024.
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In Tianzifang, Huangpu District, Shanghai, specialty shops and art workshops are arranged in an orderly manner. Foreign tourists can not only experience the life of Shanghai's lane, but also buy special souvenirs.
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Chongqing also ushered in a peak in inbound travel during the Spring Festival, with inbound orders increasing by 66% year-on-year. Among them, hotel bookings increased by 127%, and ticket bookings increased by 245%. The main sources include Malaysia, Singapore, Thailand and other countries.
