New gameplay is popular and "out of the circle" activates the tourism economy of ancient cities, and cultural and tourism consumption releases strong attraction-中国通讯社

CCTV News: This Spring Festival, the box office of the film market has been booming, and cultural consumption continues to heat up. New ways of playing "Food food with movies" and "Travel with movies" continue to be popular.

The box office of the 2025 Spring Festival movies is particularly hot. With this as a support, various regions are also vigorously implementing consumption-linked measures to benefit the people.

The 2025 "Follow Film Food" event co -sponsored by the National Film Bureau and the Ministry of Commerce attracted many theaters and catering companies to participate and launched preferential activities. With movie ticket stubs, consumers can receive special dishes for free at the restaurants in the mall where the cinema is located. In Changsha, Hunan, the cross-border cooperation of "movie + food" has brought a large amount of passenger flow.

Many movies have launched the "movie+tourism" consumption linkage to benefit the people. Consumers can enjoy discounts when visiting the theme parks and other attractions with the movie paper roots and ticket purchase records, so that many film and television cities Welcome to the peak of passenger flow.

In the Leling Film and Television City, Texas, Shandong, in the theme park of film shooting, it is as large as tram and small as small as decorations. They all truly restore the historical appearance and bring tourists' immersive consumption experience. Since the Spring Festival, the average daily passenger flow in the film and television city has exceeded 20,000.

China Mobile's Big Data shows that during the Spring Festival, the story related to the story of "The Second of the Gods: The Fire Fire Xiqi", Henan Anyang, "The Heroes of the Condor Heroes: the Big Man" shooting the Zhenglan Banner of the Inner Mongolia Autonomous Region, the Zhenglan Banner , Laoshan, Qingdao, the filming location of "Operation Dragon", the tourism popularity of the three places continues to rise. The average daily visitor volume of the three cities increased by 27.6% compared with the usual day, and increased by 5.8% year-on-year from 2024, showing strong attractiveness of cultural and tourism consumption. Cross -city travel growth has ushered in a large number of small cities.

This holiday, the newly built traffic "great arteries" have made cross -regional consumption a new highlight of the Spring Festival holiday. The craze for city trips has also brought changes to some small cities.

On the C6686 high -speed rail tourism line in the Sichuanqing Railway, the wonderful Sichuan opera changes face and the magical magic performance. Car experience.

Data shows that since the opening and operation of the Huang section of Sichuan-Qing Railway Town, the average daily number of tourists in Jiuzhaigou scenic area has increased by 42% year-on-year. Tourists who take the train to famous scenic spots such as Jiuzhaigou and Huanglong accounted for over 40%of tourists.

With the opening of the Sichuan-Qingxia Railway, the historic Songpan ancient city also ushered in its first tourism boom during the Spring Festival. Unlike the past "cat winter" state, local tourist practitioners have opened the door, operating specialty food, busy with homestays, and the tourism economy that was originally downturn in winter was quickly activated.

Travel platform data shows that judging from the increase in hotel bookings during the Spring Festival, the fastest-rising small cities are the "New Year's flavor". Huangshan, which contains the intention of "climbing high", is very popular, and the number of hotel reservations in Huangshan City has more than doubled year-on-year during the Spring Festival. The Chaoshan area of Guangdong, which has a strong New Year atmosphere and rich folk customs, was crowded with people, and the number of hotel reservations in Shantou and Chaozhou increased by 80% year-on-year. Bookings in Fuzhou and Quanzhou, Fujian, with good climate and lots of delicious food, increased by 60%.

It is worth mentioning that the four city sub-venues of the Taiwan Spring Festival Gala in 2025 have led the new trend of "follow the Spring Festival Gala to check in". The number of searches on travel platforms in Wuhan, Wuxi, Lhasa and Chongqing increased by more than twice month-on-month.