The behind-the-scenes creation exhibition of "Nezha: The Devil Child Fights the Sea" debut in Chengdu. The well-known off-road brand opened the world's first exploration base concept store in Shanghai, and the first specialized egg store in Zhejiang to "plant countless grasses" for young people... Recently, many places such as Shanghai, Beijing, Liaoning, Shenzhen, Guangzhou, and Chengdu have concentrated on the "first-term economy" support policies, with waves of first exhibitions, first shows and first stores aiming at the upcoming "May Day" holiday consumption peak.
The initial economy is linked to both the consumer ends of the market and the supply ends. For consumers, the initial launch economy meets differentiated and quality personalized consumption needs and social sharing needs with its novel and unique consumption experience, and can "unlock" more abundant new consumption scenarios. For enterprises, the initial public offering economy has greatly mobilized the enthusiasm for innovation and research and development, promoted "innovation" to drive the transformation and upgrading of existing products and industries, enhanced the market competitiveness of enterprises, and can more accurately meet and stimulate diversified market demands.
On April 16, a split-type flying car conducted its first public flight at the Consumer Expo
Taking the 5th China International Consumer Products Expo and the second phase of the 137th Canton Fair as an example, 40 brands from China, the United Kingdom, Switzerland, France and other countries released nearly 100 series of products and the latest single products at the Consumer Expo. The Canton Fair has created a new scene of "first-term economy" covering 13 major industry themes. "Show and buy" has become a highlight of the exhibition, fully demonstrating the important role of the initial economy in driving consumption upgrading through innovation and research and development, and promoting open cooperation.
From the "Decision" of the Third Plenary Session of the 20th Central Committee of the Communist Party of China last year, the Central Economic Work Conference clearly requires "actively develop the first-generation economy" when deploying key tasks this year, the development of the first-generation economy has been included in the government work tasks of 29 provinces across the country this year. For example, Shanghai used landmarks such as the old industrial relics shipyard and Pudong Art Museum to introduce new brand debuts and art premieres activities such as Shanghai Fashion Week; Beijing has built an international consumer center city, and a total of 960 new first stores were launched last year, showing the characteristics of internationalization, themeization, and balance, providing a solid foundation for meeting domestic and foreign consumers to improve their consumer quality.
The initial launch economy with innovation as its distinctive feature is booming all over the country. Behind it is our ambition to promote high-quality development to cope with various risks and challenges. Against the backdrop of the complex and changing international situation and challenges facing economic globalization, China's consumption demand and industrial transformation potential of more than 1.4 billion people will provide strong impetus for its own economic growth and global economic recovery. As the world's second largest consumer market and largest commodity trading country, we have confidence and determination to do our own things well, continue to improve the innovation ecosystem, promote the healthy development of the initial economy, continuously improve people's quality of life with high-quality development and high-level opening up, and promote the stable and healthy development of the social economy. (China Radio International Commentator Jiang Wei)
