CCTV News: Yunnan is one of the main flower-producing areas in my country. Flowers bloom all year round and the flower industry has broad prospects. In recent years, the local area has been continuously working hard from the seed industry, planting and market ends, making this "beautiful industry" a "happy industry" that benefits the people.

Lijiang, Yunnan: Intelligent control. Daily cut flowers exceeds 110,000.

In the smart greenhouse of the modern flower industrial park in Lijiang, Yunnan, the intelligent control system has achieved precise control of parameters such as temperature, humidity, and light. Workers are busy cutting, grading and pretreating the pedicels. Daily cut flowers exceed 110,000.

Expand the industrial chain Traditional flowers are revitalized

It is understood that there are currently 48 kinds of fresh cut rose flowers planted in the park, with an annual output of 39.56 million; 18 kinds of colored calla lilies with an annual output of 900,000, accounting for 90% of the national market. In order to revitalize the traditional flower industry, the park has also expanded processing lines such as rose essential oil, spice and aromatherapy, and flower food.

"The eighteen weirdos in Yunnan, flowers are sold by pounds." Kunming Dounan Flower Market is the largest fresh cut flower trading center in Asia. Nearly 70% of fresh cut flowers in the country flow from here to the whole country and even the world. The average daily trading volume of Kunming International Flower Auction and Trading Center in 2024 will reach 7.06 million branches, and the average transaction volume of each order will only take 4 seconds. According to reports, spring is a hot period for fresh cut flowers, and sales have shown a continuous growth trend since the beginning of this year.

Relying on efficient logistics, Yunnan's fragrance of flowers spreads around the world

As of the end of 2024, the flower planting area in Yunnan Province has stabilized at about 1.95 million mu, of which the fresh cut flowers planting area is 350,000 mu, and the fresh cut flowers yield ranks first in the world.

The convenient logistics network has also enabled "Yunhua" to move to a broader market. Through the three-dimensional transportation system of "aircraft + high-speed rail + cold chain", Yunnan flowers are transported to all parts of the country more quickly and efficiently, and are also exported to countries such as Russia, Japan, Kazakhstan and other countries.

In 2024, the export value of fresh cut flowers in Yunnan Province reached 760 million yuan, a year-on-year increase of 34.2%, maintaining the first place in the country for six consecutive years. The "beautiful economy" has become a bright business card for Yunnan and even China.

Hubei Wuhan: Appreciation of flowers + food, and the cherry blossom season will bring new ways to enjoy the cherry blossom season

The fragrance of fresh cut flowers in Yunnan spreads around the world, and it is also a good time for outings and flowers to appreciate. From south to north, with the help of this "flower appreciation fever", various places have created new consumption scenarios.

In Wuhan, Hubei, the annual cherry blossom season attracts many tourists. The best cherry blossom viewing places such as Donghu Cherry Garden and Wuhan University have also become the first choice for many foreign tourists.

About the cherry blossom IP, major business districts and hotels in Wuhan have unlocked new scenes of "cherry blossom consumption" this year. In Wuchang, more than 100 potted cherry blossoms have been built into the cherry blossom avenue with colorful fallen flowers; this hotel in Guanggu not only decorates the rooms with a cherry blossom theme, but also offers guests a cherry blossom scenic spot walking map and exclusive city souvenirs. In this restaurant, cherry blossoms are paired with cheese milk covers to transform into souffle. The newly developed new foods are leveraging the popularity of cherry blossom viewing, attracting many consumers to check in.

Guiding, Guizhou: Appreciating flowers + low altitude Unlock a different viewing angle

In the Guiding Jinhai Snow Mountain Scenic Area in Guizhou, tens of thousands of acres of golden rapeseed flowers are covered with the earth. In recent years, the local area has developed a flower viewing economy in depth. Visitors can not only ride a small train between the sea of ​​flowers, but also ride on a Ferris wheel to overlook the beautiful scenery from a high altitude. In order to give tourists a more unique perspective, the scenic spot has also launched a new scene of enjoying flowers by taking helicopters to "fly over the sea of ​​flowers" this year.

Suzhou, Jiangsu: Appreciating flowers + Night Tour Like Dreams Like Fantasy Night Sakura

In the Shangfangshan National Forest Park in Suzhou, Jiangsu, more than 200,000 tulips are blooming in full bloom, painting a gorgeous sea of ​​flowers that stretches for tens of thousands of square meters. In order to meet the diverse needs of citizens and tourists, the park has specially added a night light and shadow theater on the basis of the Spring Flower Market this year. Through digital technology, tens of thousands of square meters of flowers are transformed into an immersive night tour space to create a dreamy night cherry blossom scene.