CCTV News: This year, China will increase the funds for super-long-term special treasury bonds for consumer goods from 150 billion yuan to 300 billion yuan last year. Recently, the "Special Action Plan to Boost Consumption" issued by the General Office of the CPC Central Committee and the General Office of the State Council proposed to make good use of ultra-long-term special treasury bond funds and increase support for consumer goods for old-for-new. So, what impact will the increase in national subsidies have on our lives this year? Let’s see the reporter’s observation.
Since this year, with the expansion of consumer goods' old-for-new expansion, the vitality of consumer markets in various places has significantly improved, and has also brought more benefits to everyone. In the online and offline consumption scenarios, we have discovered many new highlights and new changes.

At the beginning of this year, three popular products, including mobile phones, tablets, and smart watches and bracelets, were included in the scope of new purchase subsidies.
In addition to digital products, many consumers will also choose home appliances offline.
Customer said: "Our home is just renovated. I came here to take a walk, and it happened to be a 'national supplement'. The new product has many new functions. We calculated it ourselves and it can be about 2,000 yuan cheaper."

Wen Xin, the store manager of Wanliu Hualian Xiaomi Home, said: "This government subsidy has added four new categories, including dishwasher, water purifier, rice cooker and microwave oven. These four varieties basically cover common household appliance facilities for daily residents. Moreover, if you purchase first-level energy efficiency this time, you can give a 20% discount, which is basically the highest discount we have ever seen."
After walking in several stores, the reporter found that the potential needs of many consumers have been met by this new purchase subsidy and the old-for-new subsidy, and everyone's quality of life has also improved. So what kind of benefits and convenience can consumers who are accustomed to online shopping?

This year's "national subsidy" was launched simultaneously on e-commerce platforms. Some products can also be superimposed on operator subsidies, allowing consumers to buy cutting-edge products at a lower price, meeting the needs of quality improvement and taking the lead in trying new things.

In order to enrich the "national supplement" category, JD.com has also jointly launched the "Tyres for Old Tires" and continues to extend the automobile consumption chain.

The old trade-in has "not rested", while consumers have benefited, and it has also promoted the development of the circular economy. How to innovate the circulation of second-hand goods has also attracted more and more attention. The "heat wave" of consumption is moving in line with resource recycling, and the industrial structure is transforming towards green, low-carbon and sustainable, with a promising future.



