CCTV News: Spring is the season for the first launch and concentrated appearance of new products of major brands. Many global brands are coming to Shanghai with the latest technology, cross-border joint models, concept stores, etc. How to drive consumption by "first launch"? How to gather greater development potential? Let’s go to Shanghai to see how to create a “new product laboratory” for the first launch of new products, new stores and new exhibitions.

Opening its first store, launching its first exhibition, and making its first show. This spring, Shanghai has transformed into a "new product laboratory" of major brands, and more than 30 "first launch in Shanghai" events have appeared on stage one after another. Nowadays, on average, three "first stores" meet consumers in Shanghai every day, and more than 17% are high-level first stores.

Shanghai Fashion Week is the highlight of this year's "Shanghai First Launch" event. When the reporter came to the office location of the Fashion Week Organizing Committee, there was less than a week before the "Starting Season" was launched, and many companies were busy with brand docking before the show.

The staff told reporters that in order for the first launch of each brand of products to make a stunning debut, they not only made sufficient preparations for the company in preparation, but also piloted the "show and buy" model this year so that the audience can place orders immediately at the first spot.

The first-time economic heat field gives oxygen to the growth of domestic original brands, and new policy measures also provide the soil for international brands to take root and sprout in Shanghai. "Planting the sycamore tree and attracting the phoenix." Next to the traditional sycamore area of ​​Shanghai is the smallest bonded warehouse in Shanghai: Zhangyuan Bonded Warehouse, which is also the first bonded warehouse located in the commercial core area and cultural heritage protection building.

Report the procedures, check the types, and do registration. After a while, the imported products completed the entire inventory process. Through the AR scan of the tablet, you can verify the item information without opening the door of the locker.

Through this bonded warehouse with "black technology", shorten customs clearance time and reduce the cost of enterprise product implementation, some international brands can complete multiple steps such as exhibitions, inspections, and transactions in one-stop.

How long is the "first-term economy" industrial chain?

As an emerging economic form, the "first-term economy" can not only promote the expansion and quality of the consumer end, but also drive the transformation and upgrading of the production end. It is an important engine to stimulate consumption potential and boost market vitality. What new changes can we discover from the data?

In Beijing, this year, the renovation and upgrading of 12 traditional business districts including Zhongguancun will be completed, with a newly opened commercial area of ​​1 million square meters, and the area of ​​140 football fields will be used to attract more start-ups, debuts, first shows, premieres, and first competition activities.

Chengdu has an initial debut event every three days on average, and has become the "first city in the first store in the central and western regions."

In some small county towns, chain brands are influx in their first stores, and local specialty consumer brands are also growing.

A first launch can also drive the transformation and development of an industry.

Behind the release of the new car, it can drive the development of the entire chain of appearance design, functional configuration, new energy batteries, etc.

A popular color press conference has led to new changes and trends in textile fabric printing and dyeing, clothing design, related accessories design, etc.

Second-level researcher at the Market Economy Institute of the Development Research Center of the State Council: We think the core characteristics of "first launch" are four aspects, namely innovation, leadership, driving and agglomeration. "First-term economy" is an innovative testing mechanism and a supply-demand matching mechanism. This is a very important way to promote our country's consumption upgrade, industrial innovation and upgrading, and high-quality development.