CCTV News: The "Action for Improving Quality and Benefiting the People" in the "Special Action Plan to Boost Consumption" proposes six key tasks, including optimizing the supply of "one elderly and one young" services and promoting daily service consumption. How to optimize the supply of services for "one elderly and one young" to promote consumption of life services, and transform the growth of service consumption from "is it enough" to "is it good enough"? Experts pointed out that reducing the pressure on family pension and parenting will have a multiplier effect on other consumption of middle-aged and young people.

Let the "sunset red" bloom and surging consumption vitality

Enriching and optimizing supply is an important prerequisite for promoting consumption. In terms of the supply of services of "one elderly and one young", the "Special Action Plan to Boost Consumption" proposes that it is necessary to promote the transformation of the whole society for aging, support local pilot exploration, overall promotion of the installation of elevators in multi-story buildings and the development of elderly meal assistance services, actively develop industries such as anti-aging and silver-haired tourism, and release the potential of the silver-haired consumer market.

Robots enter nursing homes From elderly care to "enjoying old age"

In a nursing home in Hangzhou, Zhejiang, intelligent assisted exoskeleton robots can help elderly people with mobility difficulties regain their freedom of movement through human-machine collaboration. In Shenzhen, Guangdong, rehabilitation robots provide rehabilitation services such as moxibustion, massage, and ultrasound to the elderly in nursing homes.

Encourage enterprises to expand new scenarios for elderly care service consumption

The Ministry of Civil Affairs stated that the next step will be to encourage platform enterprises to expand new scenarios for elderly care service consumption.

Li Yongxin, Deputy Director of the Elderly Care Service Department of the Ministry of Civil Affairs: (It is necessary to innovate and expand new scenarios and new business forms of elderly care service consumption, through technological empowerment, industry integration, platform integration and other methods, effectively gather high-quality resources from different industries, as well as advantageous services, content and methods, provide more abundant and convenient services for the elderly, and further smooth the consumption channels for elderly care service.

Increase universal childcare services and support the "softest group"

For the "one-small", relevant departments have also introduced some specific measures, such as encouraging the development of community embedded childcare, employer integrated services for childcare and childcare; providing site support and operation subsidies to universal childcare institutions.

Reduce the pressure of elderly care and parenting and make middle-aged and young people dare to consume

Wan Zhe, professor of Beijing Normal University, economics expert: For childcare services, current estimates may be about 35% of infant and young children’s families who have the need to enter the childcare, but the admission rate may be less than 10%. Children-related industries also have huge development potential, and they all belong to high-value-added service industries. They can also drive the overall development of industrial chains such as medical care, technology, and education, reduce the pressure of elderly care and parenting in families, and reduce the worries of the family, the middle-aged and young people can convert their savings into other consumption, such as culture and tourism, forming some consumption multiplier effects.