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The "Flowers" of Culture and Tourism" attracts customers. "Flowers Chasing Tour" illuminates the "colorful" engine of the tourism market
2025-05-07 source:CCTV.com

CCTV News: Ten thousand branches are good for borrowing the east wind, and the buds of the jade are red and bloom overnight. As the earth warms up, spring flowers bloom in many places one after another, with bright peach blossoms, rich plum blossoms and lush apricot blossoms. Flower viewing and tourism has become a popular choice for mass travel nowadays. Data from the online travel platform shows that in 2025, the spring tourism market entered the peak season ahead of schedule, and the number of searches related to "flower appreciation" increased by 2.2 times compared with the same period in 2024. Beijing, Nanjing, Lijiang and other places are popular destinations for flower viewing

Information from the China Tourism Research Institute, in the spring of 2025, plum blossoms, rapeseed flowers, cherry blossoms, etc. have entered the peak flowering period one after another, and all parts of the country are showing a pattern of blooming from south to north and blooming from hundreds of flowers.

Online travel platform data shows that the "post-80s" and "post-90s" are more keen on "flower-chasing journey", and the number of tourists accounts for nearly 55%. Tours around the province account for 20%, and orders with accommodation durations of 2 days or less account for 60.6%.

Beijing, Wuxi, Nanjing, Hangzhou, Lijiang, Linzhi and other places are popular destinations for flower viewing. Beijing's spring outing orders rose 114% year-on-year, and flower viewing resorts such as the Summer Palace, Beihai Park, and Yuyuantan were very popular. At the same time, Nanjing spring outing orders rose by 20% year-on-year.

East China region will be filled with the romance and poetry of the sea of ​​flowers throughout the spring. The destination in the southwest direction with a vast area and diverse landscapes, the 6-8-day in-depth flower viewing tour and the exquisite small group of 8-12 people are favored by more people. Rapeseed flowers bloom in a row, and the spring scenery is intoxicating tourists

The 130,000 acres of rapeseed in Wuyuan County, Shangrao, Jiangxi Province have entered the flower viewing period. The golden sea of ​​flowers attracts tourists from all over the world to come for a walk and enjoy the flowers.

Looking from the air, the rapeseed fields are like a golden ocean, spreading on the rural land, connecting the scattered Hui-style villages, attracting many tourists to come and "check in".

In recent years, the local government has used flowers as a medium to dig deep into cultural and tourism resources, and gradually built an industrial chain for all-round development of food, shopping and entertainment. Rapeseed flowers not only enhance the local "appearance", but also become the "golden engine" to drive the economy and promote rural revitalization. According to reports, mid-March to early April is the best viewing period for rapeseed flowers in Wuyuan every year. Seeking fun in danger, diverse cultural and tourism experiences attract customers

Ear March, the tourism market in Zhangjiajie, Hunan is gradually becoming hot. The Zhangjiajie Grand Canyon Scenic Area has attracted many tourists to experience it through its product design of "seeking fun in danger", many of which are overseas tourists. Here, everyone can not only appreciate the magical craftsmanship of nature, but also experience thrilling experience projects such as cloud walks.

In the Zhangjiajie Grand Canyon Scenic Area, there are endless tourists coming to visit. Everyone walked on the high-altitude glass bridge, feeling the shocking stimulation of walking by the clouds, while enjoying the magnificent scenery of the canyon.

Above the cliffs, the high-altitude "Fei Lada" climbing experience route has also become one of the popular "check-in" projects for tourists to visit the scenic spots.

Since 2025, the Grand Canyon Scenic Area has received more than 220,000 tourists, of which overseas tourists account for about 37% of the number of visitors.

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