Our culture continues in the cycle and recurs, and a sense of peace arises naturally. This is the most cultural confidence

Multi-dimensional, comprehensive, comprehensive, strengthen and extend chains can better explore the treasures of traditional culture and let those sleeping resources shine with new vitality

Recently, "Nezha: The Devil Child's Fighting in the Sea" topped the box office list of the single market in the global film history and continued to reach new levels. At the same time, Nezha's image also went out to sea, shining on the large screen of Times Square in New York, attracting the attention of the world. From "three-year-old child" to "10 billion movie champion", what did this Chinese animation movie that interprets myths and creates myths, let us see?

The highlight is "inheritance", and the highlight is "rebirth". The three-dimensional animation reproduces the "Mountain, River, and Country Map". The Eight Trigrams array visualizes the philosophy of "The Book of Changes". The bronze Taotie pattern and the color of the Han Dynasty lacquerware are turned into visual special effects. The audience walked into the theater and collided with traditional culture in the flow of light and shadow, and raised the common emotion of blood as the meridian and culture as the latitude. Being up to the right is not conservative. The film creates a new image of Nezha that is different from the tradition, which is different from the traditional "one head and six arms". The director's answer is quite "realistic": the two extra heads seem to have no effect, are they shouting to cheer on? Image is not stereotyped, changes are considered. Why should I stick to the new edition? Adhere to the principle of keeping up with integrity and innovation, and wait for surprises to bloom.

Nezha "the devil boy came to the world", "Black Wukong" emerged suddenly, "Tang Palace Night Banquet" danced online... Nowadays, more and more "ancient" are becoming "new". The path to transformation of cultural soft power and real productivity is constantly broadening, vividly confirming that China's excellent traditional culture is an inexhaustible cultural treasure. More and more "new" are gradually becoming "classic", continuing to fill the cultural treasure house, profoundly demonstrating the huge space for "two creations". Our culture continues in the cycle and recurs, and a sense of peace arises naturally. This is the cultural confidence.

There are shocking images in front of you, and behind them is the chain of innovation. The crack in the void and the monsters rush out, and the thousands of chains behind the monsters are the key to the plot. The special effects team lets the monster's actions bind to the physics engine, and each chain is independently calculated, developing a "dynamic beauty" algorithm, using technological innovation to "bite hard bones" and ultimately achieve the visual effects required by the director.

The film industry is a cultural industry and a high-tech industry. 3D modeling, particle special effects, dynamic capture... Nezha's spear not only pierces the global box office iron gate that Hollywood monopolized for many years, but also complements the spirit of the Chinese film industry to clench his fingers into fists and move towards new things. At the end of the film, the names of 138 Chinese animation companies involved in the production flashed on the screen. The key shots that originally hoped for the international team were carefully polished by them. Building the foundation of culture, empowering innovation, and leading technology have allowed the special effects picture to face the "taste" and broaden the "track" for the Chinese film industry.

The achievements of the "devil boy" reflect the growth of the industry. Chengdu, the "Hometown of Devil's Children", brings together "invisible champions" in multiple links such as special effects and dubbing, releasing the agglomeration effect of "from point to surface". How to water more "growth"? Chengdu’s practice brings inspiration. Optimize infrastructure construction and meet diverse creative needs with multiple types of hardware facilities; build an efficient service platform, implement tracking and guidance, and create a good business environment; "plant a good sycamore tree", provide family settlement fees, living subsidies for introduced talents, and provide support in setting up studios, etc., to eliminate their worries and stimulate innovation motivation... Multi-dimensional, all-round chain replenishment, strengthen chains, and extend chains can better explore traditional cultural treasures and let those sleeping resources shine with new vitality.

The "Devil Child" also reflects the "kaleidoscope" of the economy. From daily consumer goods to joint-branded cars, business linkage and renovation, movie IP "expands territory" in business, giving birth to new consumption models and new economic business formats; peripheral products are hot-selling, and related attractions become hot spots, driving the recovery of film and television stocks... The "devil boy" has shown his strength, causing ripples and activates spring water, allowing people to see the pulling and promoting role of culture in the economy.

At present, the integration of culture and economy has become a general trend: watching movies has become a New Year custom, and many viewers have become tourists, following their traces to travel and taste delicious food, and the vitality of mobile Chinese consumption has emerged; in the first Spring Festival after the successful application for World Heritage, foreigners enjoy the "Chinese Travel". During the Spring Festival holiday of the Year of the Snake, UnionPay and Internet Union handled a total of 124.54% of the payment transactions for overseas Chinese personnel who came to China, and the transaction amount increased by 90.49%. The "China of the World" has a strong gravity. Culture has become an important fulcrum for leveraging high-quality development, and our confidence is here.

The small body has a leisurely cultural context; the green industries have a blue ocean. Take advantage of the momentum and work hard, hoping that more "devil children" will appear, "make" new economic growth, and "disturb" a new wave of development.