Xinhua News Agency, Beijing, February 4th Title: Spring is soaring! The Chinese New Year of Intangible Cultural Heritage is infinitely wonderful

Xinhua News Agency reporters Tang Shining and Li Ziwei

More than 2.3 billion people traveled, with a box office of more than 1 billion yuan in a row in a row, and catering consumption has reached its peak... In the first Spring Festival after the successful application for World Heritage, the New Year atmosphere is strong, the color is full of vitality, and the spring is full of spring!

The cultural and tourism market is "hot", and there is constant innovation -

Frozen's northern country to the poetic and picturesque Jiangnan, go to Ditan, Beijing to visit the New Year temple fair, go to She County, Anhui to watch fish lanterns, listen to Henan opera, and go to Xinzhou, Shanxi to watch a blacksmith flower... Looking around the country, more than 400 traditional New Year customs and intangible cultural heritage display activities are held in the ancient city.

"Intangible Cultural Heritage" plays the protagonist, carrying the wisdom of mankind, the civilization and glory of history, like a messenger, making the New Year more mellow.

Flying Pig data shows that the search popularity of "intangible cultural heritage tours" on the platform, which include intangible cultural heritage attractions, intangible cultural heritage experiences, etc., increased by 133% year-on-year.

Celebrating the New Year in the Cultural Museum, the Shanghai Natural History Museum’s Zodiac Special Exhibition “Mysterious Snake Realm” is fascinating. Tongcheng Travel data shows that four days before the Spring Festival holiday, the popularity of bookings for exhibition halls and historical relics increased by 200% year-on-year.

On February 2, citizens watched a dragon dance performance (drone photos) in Lianxi Lake Park, Xinghua City, Jiangsu Province. Photo by Xinhua News Agency reporter Zhou Shegen

The film market is "red", and creativity is emerging - watching movies has become a new "New Year custom", and the box office of the Spring Festival period has hit a record high. The film market interprets a warm interaction between diverse stories and audience emotions, demonstrating confidence in Chinese culture.

According to data from the online platform, as of February 4, the box office of the 2025 Spring Festival movies exceeded 9 billion, and the total number of viewers exceeded 170 million, both of which set new records. Among them, "Nezha: The Devil Child's Trouble" tells a thousand-year-old myth, "Detective Tang 1900" has a strong comedy color, and "The Second Part of the Gods: War of Xiqi" shows the protection of home... These themes are consistent with the Spring Festival that shares warm emotions and puts on beautiful wishes, allowing the audience to feel the atmosphere of festive reunion.

Consumption is renewed and its vitality is highlighted-

The "Old Brand Carnival" and "National Online New Year's Festival" continue to be hot, and the national intangible cultural heritage lights up the annual economy; the "national subsidy" policy promotes the "new trend" of mobile phones, home appliances, cars, etc., and there are many discounts during the Spring Festival, and "adding and supplementing" allows the people to benefit.

According to relevant data from the Ministry of Commerce, four days before the Spring Festival holiday, the sales of key retail and catering enterprises nationwide increased by 5.4% compared with the same period last year, and the sales of key monitored catering enterprises increased by 5.1% year-on-year; sales of home appliances and communication equipment in key monitored retail enterprises increased by more than 10% year-on-year.

On February 2, a girl interacted with the "Chinese Dragon" at a New Year's Tour in London, England. Photo by Xinhua News Agency reporter Li Ying

The "Intangible Cultural Heritage" Chinese New Year is also the world-

240-hour visa-free transit, "China Travel" brings the popularity of "Three-piece New Year set", wearing Hanfu, writing Fu characters, eating dumplings, foreign tourists can experience the unique charm of the Spring Festival in an immersive way.

Ctrip data shows that during this year's Spring Festival, the platform's inbound travel orders increased by more than 200% year-on-year; Air Travel data shows that in the first five days of the Spring Festival holiday, more than 5,500 flights carried foreign tourists to celebrate the Chinese New Year, an increase of more than 1,400 times compared with the same period last year.

The Chinese New Year spans across mountains and seas, and the poetic reunion in the East blooms overseas.

In Russia, the Hermitage Bridge across the Neva River opens in the melody of "Spring Festival Overture", which is the first time that St. Petersburg has opened a bridge for foreign festivals; in Nigeria, the capital Abuja, the "Happy Spring Festival" temple fair was held, and local citizens lined up in Chinese art experience areas such as round fans, calligraphy, and tea art... Celebrating the New Year of the Snake, many places in the world illuminate the "Chinese Red".

On social media platforms, netizens from all over the world watched the Spring Festival Gala and exchanged New Year greetings. The topics such as "ChineseNew Year" and "Spring Festival in the Eyes of Foreigners" have been viewed over 100 million times.

Everything will be renewed in the beginning of spring. A Chinese New Year of Intangible Cultural Heritage is not only the most romantic emotional connection between the Chinese people, but also the mutual learning and sharing between Chinese New Year customs and the world, which is extremely exciting!