CCTV News: From the Chinese New Year to the World Year, the Spring Festival in 2025 is the first Spring Festival after the successful application for World Heritage. Big data shows that the cultural and tourism market is very popular and catering consumption is very popular. Through actively organizing various activities, various regions in China have fully stimulated residents' enthusiasm for consumption during the Spring Festival. The Spring Festival market is booming and full of New Year atmosphere. The cross-regional flow of people in the whole society is expected to exceed 2.3 billion

Data from the 2025 Comprehensive Transport Spring Festival Travel Work Team shows that during the 8 days of the Spring Festival holiday, the cross-regional flow of people in the whole society exceeded 2.3 billion, an increase of 6% over the same period in 2024. Among them, the railway passenger volume was 96.12 million, the highway personnel flow was 2.188 billion, the water passenger volume was 9.353 million, and the civil aviation passenger volume was 18.2858 million. Many places receive tourists during the Spring Festival holiday more than the same period last year

In the 2025 Spring Festival, tourism, consumption and other aspects were booming. Data from the communication big data platform shows that during the Spring Festival holiday, the number of travelers increased by 8% compared with the same period in 2024.

According to preliminary estimates, on the eight days of the holiday, Shanghai received a total of 17.7784 million tourists, a year-on-year increase of 6.08%; Guangdong Province received 80.118 million tourists, a year-on-year increase of 5.3%; and achieved tourism revenue of 74.53 billion yuan, a year-on-year increase of 7.5%. "Intangible Cultural Heritage" related attractions and products have become popular options

From the tour route, ice and snow tours north, cold tours south, and intangible cultural heritage New Year atmosphere tours have become the three popular choices. "Intangible Cultural Heritage" related attractions and products such as Beijing Temple Fair, Chaoshan Ying Song and Dance, and Guangdong Lion Dance have become hot searches on multiple platforms. The theater has a good New Year atmosphere. Watching movies during the New Year has become a "New Year custom".

This Spring Festival, the movie box office continues to be popular. The ticket sales platform is "full of red", and there are long queues for ticket purchases on site. From pre-sales momentum to crowds in theaters, the 2025 Spring Festival movies continue to set new heights.

In Beijing, from the first to the fourth day of the lunar calendar, the Capital Cinema received nearly 130,000 audiences, with a box office increase of more than 30% compared with the same period in 2024, and the attendance rate hit a record high; Shanghai won the national urban box office championship on the day with a box office of over 60 million yuan on the first day of the Lunar New Year. Experts say that watching movies during the New Year is becoming a "New Year custom". The number of inbound tourists during the Spring Festival holiday increased by 10% compared with the same period last year

Inbound tourism is also a highlight during the 2025 Spring Festival. Driven by the new policy of "240-hour transit visa-free", during the 2025 Spring Festival holiday, the number of inbound tourists nationwide increased by 10% compared with the same period in 2024.

The countries with the largest increase in tourists are South Korea, Indonesia and France, with an increase of 79%, 46%, and 39%, respectively. "China Travel" has set off a craze on social media platforms around the world. Rich supply The catering retail consumer market is full of heat

Around the Spring Festival, various departments successively launched activities such as "National Online New Year Festival", "Travel with Movies", and "Teaching with Movies" and other activities. Various consumption promotion activities in various places have made the consumption experience more optimized and the consumption scenarios are richer.

According to data from the Ministry of Commerce, four days before the 2025 Spring Festival holiday, the sales of key retail and catering companies nationwide increased by 5.4% year-on-year, and the turnover of key monitored catering companies increased by 5.1%.

During the Spring Festival, behind the popularity of New Year's Eve dinner reservations in various places and waiting in line for holiday restaurants is the happy picture of "celebrating the New Year happily", which also reflects the vitality of China's economy.