CCTV.com News: Data from the communication big data platform shows that during this Spring Festival holiday, the number of travelers increased by 8% compared with the same period in 2024. People experience the strong Chinese New Year atmosphere through various travel forms. New Year's Day Tour - "Intangible Cultural Heritage Version" Spring Festival makes the New Year's Day more intense

In the first Spring Festival after the successful application for World Heritage, "Intangible Cultural Heritage" became the keyword for New Year's Day Tour. China Mobile Wutong big data shows that the number of tourists in New Year's Day holidays increased by 12% compared with the same period in 2024.

The most popular New Year's atmosphere destinations are Beijing, Guangdong, Anhui, Fujian and Shaanxi. Among them, intangible folk cultural activities such as Beijing Temple Fair, Chaoshan Ying Song and Dance, Anhui Fish Lantern, Southern Fujian Travel God, and Northwest Community Fire have become popular options. Rural tourism - sinking cultural and tourism market has become a new hot spot

This Spring Festival holiday, the county’s central towns and villages have become new hot spots for the New Year atmosphere, and tourists taste delicious food, appreciate intangible cultural heritage, and celebrate the New Year in the countryside.

In Taoping Village, Aba Prefecture, Sichuan, the ancient sheepskin inspiration, melodious flower Najib, and Qiang Di Mouth Strings are staged one after another, and a series of intangible cultural heritage exhibitions bring constant surprises to tourists. Cross-city tour - Cross-regional consumption has become a new highlight

The newly built "main arteries" of transportation have made cross-regional consumption a new highlight during the Spring Festival holiday, and some small cities have also ushered in changes.

From the increase in hotel bookings during the Spring Festival, the fastest-rising small towns are full of "New Year's flavor". The number of hotel bookings in Chaozhou, Guangdong increased by 80% year-on-year; the number of hotel bookings in Fuzhou and Quanzhou, Fujian increased by 60%.

In 2025, it debuted at the four city sub-venues of the Taiwan Spring Festival Gala, leading the new trend of "follow the Spring Festival Gala to check in". The number of searches on travel platforms in Wuhan, Wuxi, Lhasa and Chongqing increased by more than twice month-on-month. Ice and snow tours - The scale of tourists in major snow resorts continues to rise

In the 2025 Spring Festival, ice and snow tours once again became the focus. Harbin is still a popular destination for holiday ice and snow tours, with the number of tourists increasing by 6% compared with the same period in 2024.

The big data platform also found that foreigners have also joined the army of ice and snow tourism. The number of foreign tourists visiting Harbin increased by 42% compared with the same period last year, and the number of tourists to the Southern Ski Resort also increased by 10% compared with the same period in 2024. In terms of passenger flow, the areas with the highest popularity of skiing are concentrated in Heilongjiang, Jilin, Hebei, Xinjiang and Beijing. Inbound travel - shopping for New Year's goods in the old streets. Foreign tourists experience the New Year's atmosphere.

Inbound travel is also a highlight of the Spring Festival holiday. Driven by the new policy of visa-free transit, the number of inbound tourists nationwide has increased by 10% compared with the same period in 2024.

In Tianzifang, Huangpu District, Shanghai, each specialty shop and art workshop are arranged in an orderly manner. Foreign tourists can not only experience the life in Shanghai, but also buy specialty souvenirs.

Chongqing also ushered in a peak in inbound travel during the Spring Festival, with inbound orders increasing by 66% year-on-year. Among them, hotel bookings increased by 127%, and ticket bookings increased by 245%. The main sources of customers include Malaysia, Singapore, Thailand and other countries.