CCTV News: The Spring Festival movie market is known as one of the "barometers" of the year-round economy, and the 2025 Spring Festival movie market is very lively. Up to now, the new record of the box office of the Spring Festival movies exceeding 7.6 billion yuan, which makes people not only optimistic about the box office of the Spring Festival movies, but also has confidence in the future prospects of the film market. Industry insiders said that good movies are released in large numbers, coupled with the audience's strong viewing demand, have created a vibrant and potential film schedule, and also reflects the steaming and full of vitality of the cultural consumption market.

Domestic films performed well, covering diverse genres such as myths and comedy

This year's Spring Festival gathers six domestic films, covering diverse genres such as myths, wars, comedy, and suspense. New films released during the Spring Festival such as "Nezha: The Devil Child's Fighting the Sea", "Detective Tang 1900", "The Second Part of the Gods: The War of Xiqi" broke multiple records. "Nezha: The Devil Child's Fighting the Sea" has continued to set new single-day box office highs in cartoons in film history since its release.

The 2025 Spring Festival movie special effects diversified and lead a new trend of movie viewing

Continuously new movie technology and constantly updated viewing environment make watching movies a pleasure. Among the six Spring Festival films this year, five of them cover four special effects hall standards, including IMAX, CINITY, China Giant Screen, and Dolby Cinema. The latest data shows that from the first to the third day of the Chinese New Year, the number of IMAX games exceeded 15,191, with a box office of 161 million, which greatly increased the contribution, which also proves the audience's recognition of the audio-visual effects of this year's Spring Festival.

All localities have introduced policies to benefit the people to stimulate the consumption potential of movies

During the 2025 Spring Festival, many cities across the country have introduced subsidies for movie consumption. For example, Guangdong, Beijing and Jiangsu respectively issued 38 million yuan, 33 million yuan and 25 million yuan movie consumption coupons to benefit the audience and improve the movie viewing experience.

In addition, activities such as "Food with Movies and Food" and "Travel with Movies" continue to be popular, fully promoting the mutual driving force of consumption. During this year's Spring Festival, the number of tourists in Hengdian scenic spots in Zhejiang increased by about 46% compared with last year, and the sales of surrounding catering and cultural and creative industries also increased significantly; the filming location of the movie "Detective Chinatown 1900" - Leling Film and Television City, Shandong Dezhou, held a "Detective Chinatown · New Year Tour" event during the Spring Festival, attracting tens of thousands of tourists to check in.

Wei Pengju, director of the Institute of Culture and Economics of the Central University of Finance and Economics, said that the multiplier consumption effects brought by movies, such as catering, shopping, experience check-in, and sales and development of derivatives. These consumption phenomena will also play a role in strengthening the growth of movie box office, and the value chain and industrial chain of Chinese films are gradually taking shape and improving.