CCTV News: On January 26, Shanghai launched the "New Year's Eve New Year's Eve" consumption activity and the promotion of "Shanghai" cultural tourism activity, involving 10 key business districts such as Nanjing Road, Huaihai Road, Yuyuan, and more than 110 activities, focusing on attracting more Chinese and foreign tourists and foreign friends in Shanghai to celebrate the Spring Festival in Shanghai.

In the "Nanjing Road New Year Market", various intangible cultural and creative display stalls are filled with traditional handicrafts such as jewelry, hats, sugar paintings. Visitors can not only experience the colorful folk snacks and interactive activities, but also participate in the issuance of multiple rounds of general consumption coupons in business districts.

The "Intangible Cultural Heritage Lantern Festival" + "New Year Temple Fair" created by the Yuyuan Business District allows tourists to better understand the history of China's lantern culture. In the atmosphere of garden architecture and colorful lanterns, taste traditional food and experience the unique "Shanghai folk customs".

Lujiazui business district also launched the New Year of the Snake Festival activities. The local government and the Dunhuang Museum have decorated the Lujiazui central mall with the theme of the Snake Garden. The New Year Market integrates New Year's flower art, folk cultural and creative art, and handmade art into the old Shanghai style, allowing foreign tourists to feel Chinese culture and the strong New Year atmosphere. Start the operating mechanism of affordable stores and issue consumption subsidies of over 10 million yuan.

Starting from January 22, supermarkets in Xiapu County, Ningde, Fujian Province have launched a 22-day affordable store operation mechanism to sell 12 products including meat, eggs, and vegetables at a fair price. In addition, during the Spring Festival, the local area also carried out Tesco shopping activities to welcome the people to create a New Year's Festival atmosphere with rich consumption scenarios.

Walking into many supermarkets in Xiapu County, the signboard of the "Government Affordable Product Sales Area" is very eye-catching. Products such as fruits and vegetables, meat and eggs are loaded, and many citizens are buying them.

It is understood that from January 22 to February 12, the county town and the tourist-stopping area, Sansha Town, have launched a 22-day affordable store operation mechanism. The local government will subsidize vegetables at an average price of 20% for the same market in accordance with the method of "control first and then supplementary", and subsidize vegetables at an average price of 6% for the same market in accordance with the method of "control first and then supplementary".

At the same time, the local government has issued government consumption coupons, held New Year's goods exhibitions, food carnivals, etc. Through a series of online and offline activities, subsidies exceed 10 million yuan. With real discounts and rich consumption scenarios, citizens and tourists can feel the strong New Year atmosphere and enjoy the New Year consumption.