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Immersively experience the "New Year's flavor" of Chinese traditional festivals, and the Spring Festival's characteristic folk customs "gave fans" overseas tourists
2025-04-26 source:CCTV.com

CCTV News: In order to further attract more foreign tourists to pay attention to Shanxi and travel to Shanxi, and to combine the successful application for the Spring Festival of Heritage, Shanxi's international cultural tourism promotion event was recently held in Taiyuan.

Walking into the event site, a happy and peaceful festive atmosphere came to my face. In the Spring Festival couplet writing area, foreign friends are eager to try it out and experience the charm of Chinese character writing under the guidance of calligraphers. Traditional techniques such as engraving, gold and stone rubbing, as well as a variety of cultural and creative works inspired by Shanxi regional culture, the noodle art performance brought by Shanxi noodle masters, the "Guan Gong" opera performances by Jin opera actors, etc. have made more than 100 overseas experts and travelers from 36 countries admire each other.

In order to let more tourists come to Shanxi, Shanxi sends tourists from all over the world a sincere invitation to "come Shanxi to celebrate the New Year". During the Spring Festival, Shanxi will also launch a series of theme activities for the New Year Tourism Carnival, launching more than 260 winter tourism activities on five themes, including folk fire, ice and snow vacation, ancient building study and study in 11 cities in Shanxi Province, as well as preferential measures, to attract tourists from home and abroad to come to Shanxi to check in and experience, and continue to release the vitality of Shanxi's winter tourism economy.

Chongqing: Foreign friends experience the Chinese New Year and taste the Chinese flavor

As the Spring Festival approaches, China's traditional festivals have also attracted foreign friends from all over the world. In Chongqing, the number of inbound tourists has surged in the past month. In addition to visiting scenic spots, foreign tourists are also keen on experiencing folk culture and feeling the strong local New Year atmosphere.

In Laifeng Street, Bishan District, Chongqing, a group of foreign friends are participating in the lively spring festival activities in the local area. Accompanied by the sound of gongs and drums, the lion dancer waving his head and jumping, and the flower boat artist danced back and forth in colorful costumes. The unique performance made everyone eager to try and participate in the dancing team.

In addition to watching performances, you can also taste traditional food, write Spring Festival couplets, and make New Year's Eve dinner. Laifengyu is a local traditional intangible cultural heritage delicacy. It is loved by diners for its bright colors, mellow aroma, spicy and fresh fragrance. Under the guidance of the intangible cultural heritage inheritor, everyone gathered together, stir-fryed, and participated in every link of the New Year’s Eve dinner production, feeling the steaming New Year atmosphere.

When night falls, everyone holds various fireworks and takes photos together, looking forward to the New Year bringing more happiness and joy in a warm and joyful atmosphere.

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The spirit is integrated! China Central Radio and Television's "2025 Spring Festival Gala" completed its fourth rehearsal
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Tour of Culture China | New Year's atmosphere is getting stronger, and various activities are held in various places to welcome the Spring Festival
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1The spirit is integrated! China Central Radio and Television's "2025 Spring Festival Gala" completed its fourth rehearsal
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3Tour of Culture China | New Year's atmosphere is getting stronger, and various activities are held in various places to welcome the Spring Festival
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