On January 20, the first day of the purchase of new subsidies for mobile phones, tablets and smart watches (bracelets) began to be implemented nationwide. How is the market situation? What are the consumer responses? The reporter visited the first batch of online areas such as Beijing, Hubei, and Sichuan for front-line visits.

"National subsidy of 15%" and "Mobile phone products are subject to a maximum subsidy of 500 yuan" - Open the JD App, mobile phone and other digital products, and the national subsidy service window is particularly eye-catching. "I have been slept in the country for a long time, and I am waiting for the discount to buy a mobile phone." Early in the morning of the 20th, Mr. Li, a Beijing citizen, couldn't wait to place an order for a Xiaomi mobile phone with the discount to the national discount.

He also showed screenshots of the interface for receiving subsidies, which only takes two steps: go to the "Jingtong" mini program to collect and copy the qualification code, and enjoy the subsidy after binding the platform. "The entire process takes only a few minutes, which is very convenient."

The reporter noticed that in order to make consumers more clear about how to obtain the national subsidy, the platform has launched online guidance, and the process is clear at a glance. The operation steps are also relatively simplified, and automatic reading, intelligent recognition and other methods greatly reduce manual and repeated entry of information.

A relevant person in charge of JD.com told reporters that on the first day of the launch of the mobile phone, the national subsidy activities in Beijing, Hubei, Jiangsu, Zhejiang and Shaanxi have been fully launched. Data shows that as of 12 noon on the 20th, the sales of mobile phone products in the China-filled area increased by 200% month-on-month, tablets increased by 300%, and smart children's watches increased by 100%; mobile phones with prices ranging from 3,000 to 4,000 yuan were the hottest.

At around 1 a.m. on the 20th, a vivo mobile phone was delivered by SF Express to Mr. Guan from Xiaoshan District, Hangzhou, becoming the first national subsidy order for Tmall mobile phones. Starting from now on, Zhejiang and Jiangsu will launch national subsidies for digital products such as mobile phones on Tmall, which can be superimposed on the platform up to 24 periods of interest-free rights. Guangdong, Shanghai, Hainan, Shanxi, Jilin, Fujian and other regions are being launched one after another.

On January 20, customers shopped at the Xiaomi Home Store in Chengdu China Merchants Garden City. Photo by Xinhua News Agency reporter Li Qianwei

Online platforms are "soaring popularity", and offline stores are "heating".

Although it was a working day, at around 9 a.m., the digital product area of ​​Suning.com Guangwai Store in Xicheng District, Beijing has gathered a large number of customers. Everyone is waiting for the 10 o'clock national rebate to be launched on time and then win the products they are optimistic about in advance.

"This national subsidy event does not limit brands or models. As long as it is a mobile phone with a final price of no more than 6,000 yuan, you can enjoy subsidies." Shan Jie, deputy store manager of Suning Guangwai Store, told reporters that within more than half an hour after the national subsidy was launched that morning, the store sold twenty or thirty mobile phones, which had more than doubled compared to the previous weekend.

In Hubei, national subsidy activities are being launched simultaneously. There is a constant stream of consumers coming to buy mobile phones, tablets and smart wearable devices in a mobile phone store in Jindi Plaza, Hongshan District, Wuhan. The shopping guide on the spot said: "The traffic is about twice as high as usual, and it is all for the national replenishment." "The screen of the mobile phone is too small now, and I have always wanted to change to a folding screen. This wave of national replenishment is quite cost-effective, just before the Spring Festival." Wang Zixiao, a sophomore who just had winter vacation, took a fancy to a folding screen mobile phone. He also made a calculation for the reporter: the original price of the mobile phone is 5,788 yuan, and you can enjoy the national replenishment for the maximum, and a wireless charging set worth more than 200 yuan is included. The discount can be much cheaper if you add up.

On January 20, consumers purchased digital products in the JD Electric Super Experience Store located in Liangjiang New District, Chongqing. (Photo by Zhang Ya)

No need to pay for the old ones, and immediate payment reduction is a major feature of this new purchase subsidy.

"The subsidy rules are very transparent and there is no trick. I directly reduced 500 yuan when paying." Wang Zixiao and many consumers praised the subsidy method of instant payment reduction. The reporter learned that whether it is an online platform or an offline physical store, consumers can enjoy the benefits of subsidies as soon as possible through immediate payment reduction.

Can new purchase subsidies be implemented nationwide, can production and supply guarantees keep up?

"From January to November 2024, my country's mobile phone production was 1.504 billion units, and the total number of new mobile phone models was 393, and the leading companies have rich product spectrum." At a special press conference held by the Ministry of Commerce a few days ago, Xu Wenli, deputy director of the Electronic Information Department of the Ministry of Industry and Information Technology, said that my country is the world's largest consumer electronic product manufacturing center for mobile phones, tablets and other consumer electronic products. Global mainstream brands and OEM companies have large manufacturing bases in my country, and my country's manufacturing capacity can meet the needs of the "mobile changeover wave".

Specifically, major shopping malls and brand stores in various places, the implementation work of national subsidy discounts was "running" ahead of time.

During the visit, Guo Linhai, the manager of Xiaomi Home Store in Chengdu Kaide Tianfu Shopping Mall, told reporters that in order to let customers buy pre-sale phones as soon as possible, the store has prepared stock early, and the stock volume of mobile phones and tablets is twice that of usual. Song Yange, deputy store manager of JD Electric Super Experience Store user operation in Liangjiang New District, Chongqing, said that in order to welcome this wave of traffic, there are currently more than 5,000 mobile phones in the store, and more than 1,000 tablets and smart wearable products...

Next, new purchase subsidies for digital products such as mobile phones will be launched online all over the country. How to ensure the security of funds? How to ensure that transactions are real and effective and truly benefit consumers?

Li Jialu, director of the Department of Circulation and Development of the Ministry of Commerce, said that the central and local coordination will be strengthened, and technical means will be used to cross-verify and compare and verify information in subsidy application, transaction payment, and fund verification to ensure the authenticity of the buyer's identity information and the authenticity of the transaction information. "We will do a good job in big data analysis, strengthen monitoring, forecasting and early warning for false transactions, multiple sales on one machine, and large-scale stockpiling, and strictly prevent risks." (Reporters Tang Shining, Li Qianwei, Gong Liankang)