CCTV News: As the popularity of winter tourism continues to rise, the ice and snow economy in the southern region ushers in new opportunities. With its unique geographical location and rich ice and snow resources, Sichuan Province is becoming a new hot spot for ice and snow tourism.

Facilities and Service Upgrade "Sign up fans" foreign tourists

The reporter came to Zengjiashan Ski Resort in Guangyuan, Sichuan. Zengjiashan is located at the junction of Sichuan, Shaanxi and Gansu. It is one of the few areas in Sichuan with a northern climate. It has geographical and transportation advantages, attracting many tourists to come and experience skiing. At noon on Saturday, the ski resort was crowded with people, not only tourists from inside and outside the province, but also many foreign faces could be seen. At the ski resort, Ben from the UK told reporters that this was his first time to ski in Sichuan, and he was also his first time to ski. Because skiing in the UK is expensive, he has never tried it. But at the Zengjiashan Ski Resort in Sichuan, he realized his dream of skiing and was very happy.

In order to meet the needs of Chinese and foreign tourists, the ski resort has invested more than one million yuan to upgrade facilities and is equipped with a multilingual coaching team and professional security personnel. Since its opening, the ski resort has received an average of more than 3,000 tourists per day, of which 5% of overseas tourists have accounted for. According to statistics from Chengdu Border Inspection Station, from December 17, 2024 to the present, the number of foreigners entering and leaving the Chengdu Airlines Port has reached 148,000, most of which are tourists and tourists.

Bashu ice and snow are unique and build a three-dimensional ice and snow industry chain

Thanks to its unique geographical location located at the dividing line of the north and south climate of China and the edge of the Qinghai-Tibet Plateau, Sichuan has unique natural conditions to develop the ice and snow industry. From the fairy tales of ice and snow in Jiuzhaigou to the alpine ski resorts of Siguniang Mountain, from the magnificent Dagu Glacier to the modern ice rinks in the city, 16 key ski resorts, 5 dry ski resorts, and 13 ice rinks, building a three-dimensional ice and snow industry chain. According to statistics, more than 60 venues for various winter projects have been built in Chengdu alone, with an ice rink area of ​​16,000 square meters and a ski resort area of ​​about 7 square kilometers. These facilities not only meet the local residents' ice and snow sports needs, but also attract ice and snow enthusiasts from all over the country and overseas.

"Ice and Snow+" promote consumption upgrade

In Sichuan, the ice and snow industry is leading consumption upgrade with the innovative model of "Ice and Snow+". It is winter vacation, and major snow resorts usher in their first tourist peak this year. Taking Xiling Snow Mountain as an example, the scenic spot not only built the largest ski terrain park in the southwest region, but also created a resort complex of "ski + hot spring + homestay". The Zengjiashan Scenic Area where the reporter is located drives secondary consumption in the surrounding area through a combination of products in multiple formats. Tourists are not just here to ski. The occupancy rate of hot spring hotels exceeds 95%, and the surrounding specialty restaurant blocks are also very popular. Since this winter, the comprehensive income of scenic spots has increased by 60% year-on-year. This Bashu ice and snow combination has extended the average stay time for tourists from 1.5 days last year to 2-3 days, and Sichuan is becoming a new destination to show the charm of southern ice and snow.