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View the "report card" of Qingming Festival holiday through data, consumption is becoming a "new" industry, and cultural tourism is "fancy" out of the circle
2025-04-07 source:CCTV.com

CCTV News: During the Qingming Festival holiday, colorful cultural and tourism activities in various parts of China allow tourists to enjoy a beautiful spring time.

The spring is in full bloom, and it is time to visit the garden to enjoy the flowers. The Mid-Spring Flower Festival held in Yuyuan, Shanghai combines spring flower scenes and national trend markets to innovate consumption scenarios and experiences. Visitors take photos and check in between flower fields, taste spring food in time-honored brands, and enjoy happy holidays. The major municipal parks in Beijing have ushered in a peak in passenger flow. In the Temple of Heaven Park, the average daily number of tourists received over 100,000 during the holidays. The park launches a variety of flower-viewing routes and cultural activities, and many citizens and tourists stroll in the park to experience the charm of traditional culture. During this holiday, there are many tourists in Hangzhou West Lake, and people go out to enjoy the flowers on Su Di and Bai Di, and feel the beauty of West Lake. Two days before the holiday, the West Lake Scenic Area received more than 1.42 million passengers, an increase of 28% year-on-year.

This Qingming Festival holiday, major scenic spots have also ushered in a peak in passenger flow. In Tianshui, Gansu, Maijishan Grottoes received more than 30,000 tourists on April 5. Tourists from all over the world came here to experience the exquisite grotto art. In the ancient city of Fenghuang in Xiangxi, Hunan, the unique water town style and profound historical and cultural heritage attract a large number of tourists, and people visit the ancient city, visit the Tuojiang River, and enjoy folk customs. In Xiamen, Fujian, Gulang Island is crowded with people, and people stroll in the streets and alleys, feeling the unique charm of this island. About 80,000 people visited the island two days before the holiday, an increase of 13% over the same period last year. In Shaanxi, the number of tourists received by 51 key tourist attractions monitored during the holiday increased by 7.73% year-on-year, and tourism operating income was 167.3863 million yuan, an increase of 9.24% year-on-year.

The holiday nights are equally wonderful. In Tianjin, more than 10,000 people have taken boats to travel to Haihe overnight during the festival. In Wuxi, Jiangsu, the "AI Tower" light and shadow technology show launched by Nihua Bay Scenic Area attracts tourists to come one after another to enjoy this visual feast of culture and technology.

Comprehensive online travel platform data shows that during this Qingming Festival, short-distance tours and surrounding tours are the mainstream choices for people. The order volume of surrounding tours increased by 136%. Historical and cultural blocks, business districts, and key tourist villages and towns across the country have created a tourism complex integrating catering, accommodation, shopping and other formats, attracting many tourists.

Inbound tourists and international tourism expenses in Beijing both increased significantly during the Qingming Festival holiday

Statistics from the Beijing Municipal Bureau of Culture and Tourism show that during the Qingming Festival holiday, Beijing received a total of 9.593 million tourists during the three days of the Qingming Festival holiday, an increase of 6.2% year-on-year; the total tourism expenses reached 11.5 billion yuan, a year-on-year increase of 9.5%. Among them, 69,000 inbound tourists were received, an increase of 45.6% year-on-year; 740 million yuan of international tourism expenditure was achieved, an increase of 46.2% year-on-year.

During the Qingming Festival holiday, Guangdong Province received a total of 21.105 million tourists

The reporter learned from the Guangdong Provincial Department of Culture and Tourism that according to preliminary estimates, Guangdong Province received 21.105 million tourists during the three days of the Qingming Festival holiday, an increase of 6.4% year-on-year; and achieved tourism revenue of 10.78 billion yuan, an increase of 8.7% year-on-year. Among them, the province's 4A-level and above scenic spots received 6.575 million tourists, an increase of 7.4% year-on-year.

The comprehensive income of Zhejiang's total tourism in the Qingming Festival increased by 20.3% year-on-year during the Qingming Festival

The three days of the Qingming Festival holiday, Zhejiang Province had a total of 21.174 million tourists, an increase of 17.1% year-on-year by comparable caliber. Among them, 13.189 million overnight tourists were received, an increase of 18.6% year-on-year. The comprehensive income of all-round tourism was 28.57 billion yuan, an increase of 20.3% year-on-year. All tourists spend 1349.1 yuan.

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