In the first quarter of this year, with the accelerated implementation of various policies and the increase in the supply of high-quality residential projects, the prices of new houses in 100 cities in my country have increased slightly. At the end of March, the Ministry of Housing and Urban-Rural Development issued the national standard "Residential Project Specifications", setting out "bottom line requirements" for future residential projects. In the market, new housing projects that pursue better "good houses" standards as selling points are also accelerating their entry into the market. How do these products activate the vitality of my country's real estate market?

It was the Qingming Festival holiday, and there were endless consumers coming to see the house at a sales office of a residential project that was about to open in Beijing. The property sales staff told reporters that not only all the apartment types of the property are transparent from north to south and square, but also have outdoor terraces with a floor height of about 3 meters, which can further enhance the residents' living experience.

In addition to offline sales offices that allow consumers to experience the living experience of future residential buildings in an immersive way, real estate companies have also opened online live broadcast rooms to promote the highlights of real estate projects for consumers.

Ms. Peng, an account manager of a real estate project in Beijing: We are building the fourth generation of "good houses" in Beijing. The house rate is high and the public is low. The house rate will not be less than 90%, and the floor height will not be less than three meters. As the area inside the set becomes larger, the deed tax will be relatively low, the comfort will be higher, and the property fees will be reduced, which will be directly beneficial to customers.

It is not difficult to see that "good houses" have become one of the "selling points" for real estate companies to improve their competitiveness in recent years. A few days ago, the Ministry of Housing and Urban-Rural Development issued the national standard "Residential Project Specifications", aiming at safety, comfort, greenness and wisdom, and stipulates the construction, use and maintenance of residential projects in terms of scale, layout, functions, performance and key technical measures. The Ministry of Housing and Urban-Rural Development stated that the new norms are the bottom line requirements for future residential projects and will more effectively support the high-quality development of urban residential buildings.

With the rapid development of my country's economy and society, people's living standards and construction technology development levels have been greatly improved, residents have a higher demand for improving residential quality, and the quality improvement and upgrading of standards and specifications has also become inevitable. Yan Yuejin, deputy director of Shanghai E-House Real Estate Research Institute, believes that on the basis of unified bottom line standards, local governments should also explore more implementation details according to local conditions, so that residential projects and local residents' living needs are more consistent.

Yan Yuejin, Vice President of Shanghai E-House Real Estate Research Institute: While strictly implementing the national standard "Residential Project Specifications", all localities should formulate some practical guiding norms that are more detailed and more in line with local residential needs and construction requirements. Recently, the enthusiasm for buying houses in the real estate market has increased significantly, and when home buyers buy houses, they are also very concerned about some newly introduced standards. This shows that some current reforms on the supply side have made the demand side more expectation of "good houses" and hoped that more good products would be launched on the market.

According to statistics from a real estate research institute in Beijing, in March this year, 4,151 new commercial housing units (excluding shared property rights housing) in Beijing were sold, an increase of 51.7% year-on-year and a month-on-month increase of 107%.

According to statistics from a real estate research center in Shenzhen, Guangdong, in March this year, the total number of online signings for first- and second-hand residential properties in Shenzhen reached 10,239 units, a month-on-month increase of 53.6% and a year-on-year increase of 66.2%.

Ma Jian, Deputy Secretary-General of Shenzhen Real Estate Association: Measures such as the relaxation of the new provident fund policy have effectively stimulated the enthusiasm of urgent needs and improved home buyers. As policy effects become more apparent and market demand continues to release, the performance in the second quarter will be more prominent.

Looking at the first quarter of this year, many places in my country continued to reduce the cost of residents' home purchases by optimizing provident fund loan policies and increasing housing subsidies, and promote the release of housing consumption demand. Monitoring from the China Index Academy shows that since 2025, more than 110 provinces, cities (counties) across the country have issued more than 170 policies.

In the new housing market, the sales area of ​​new homes in Shenzhen increased by 72% year-on-year, while the year-on-year growth rate of Hangzhou and Chengdu exceeded 20%; in terms of second-hand housing transactions, the transaction volume of second-hand housing in Shenzhen and Hangzhou increased by 57% and 66% year-on-year respectively, while the year-on-year growth rate of Beijing, Shanghai and Chengdu exceeded 30%.

Behind the remarkable transcript, there are the accelerated supply of high-quality plots and the "good house" projects entering the market one after another to form support.

Cao Jingjing, General Manager of Index Research Department of China Index Academy: Since the beginning of the year, land auctions in core cities such as Beijing, Shanghai, Hangzhou, and Chengdu have increased significantly, and the recovery of the land auction market will also help stabilize housing price expectations. Next, the "good house" projects will be launched one after another, which may drive the release of improved housing demand. Not long ago, the "Special Action Plan to Boost Consumption" was issued, one of which is to "better meet housing consumption demand" and requires "full release of the potential for rigid and improved housing demand."

Li Yujia, chief researcher of the Guangdong Housing Policy Research Center, said that under the guidance of the current "good house" concept, real estate companies focus on core cities and core areas to create high-quality residential projects, which can further match the supply of new houses and improve demand, thereby driving the formation of a virtuous cycle in the new house and second-hand housing market.

Li Yujia, chief researcher of Guangdong Housing Policy Research Center: The market has been dominated by improvement demand. Now that the new standards are released, it is equivalent to raising the bottom line standard for housing consumption. The supply of "good house" products will have a demonstration effect and will drive everyone's desire to change houses. After the demand for house exchange is released, it will drive the listing of second-hand houses, which will be helpful for new citizens, young people and migrant population to settle down as soon as possible in the city.