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When "replacement of the old" during the Spring Festival holiday, how can the subsidy discount stimulate the new vitality of "annual goods"?
2025-02-05 source:Voice of China of Ce

Change new cars, buyers, install new houses, add new objects ... Interesting the new policy of changing new policies, superimposed the traditional Chinese Spring Festival consumption season, and further increase the popularity of the Spring Festival holiday.

In many mobile phone sales stores in Zhengzhou, Jiangsu, Jiangsu, and other places, most of the digital products have hung a prominent reminder to participate in national subsidy activities, making many consumers quite exciting.

It is really cost -effective to buy this phone today than the original discount.

The child has been in college for half a year, just to buy a computer while subsidizing and taking advantage of the New Year.

After January 20, consumers' purchase of three types of products such as mobile phones, tablets, and smart watch bracelets with a price of less than 6,000 yuan can enjoy 15%of subsidies. The benefits of real gold and silver make mobile phones, tablets and other products the most popular category during the Spring Festival holiday this year.

During the Spring Festival holiday, Zhengzhou first organized 1,000 home appliance stores and 712 digital product stores to participate in consumer goods to change new activities to bring wonderful Spring Festival consumer experience to consumers. Qu Bin, the person in charge of a home appliance store in Zhengzhou, said that the consumption of eight days during the holidays is far exceeding the past, including mobile phones, tablets, and watches and bracelets. After the start of the national supplement, the overall sales reached 600%to 700%year -on -year.

Data show that as of February 4, Zhengzhou Home Appliances Digital Products completed 230,000 new sales with old replacement, with sales of 720 million yuan.

Not only the digital products are blushing, but the home appliance market has also ushered in the opening of the door. This year, the subsidy of new home appliances was expanded from the original 8 category to 12 categories. Water purifiers, dishwashers and other products were first included in the subsidy range. From the perspective of multiple online sales platform orders, washing machines, refrigerators and other home appliances are very popular. Not only is online sales prosperous, but offline stores also usher in the peak of passenger flow.

Data from the Ministry of Commerce show that from January 1st to February 1st this time, 1.593 million consumers purchased 1.915 million home appliances. Especially in the sales of four new types of kitchen appliances, stores in some places have risen. Many consumers take advantage of the subsidies to buy their products that have long been excited.

In addition, the car has continued to implement the old -fashioned subsidy policy, which continues to stimulate consumer vitality. During this year's holiday, cars have become a new choice for consumers to set up annual goods.

Consumer: The tram has a subsidy of 13,000 yuan to 15,000 yuan. I think this is still very strong, and our car purchase cost is indeed reduced.

Data from the Ministry of Commerce show that from January 1st to February 1st, 2025, the national automobile scrap update exceeds 58,000 copies, driving the sales of new cars exceeding 7.5 billion yuan. In order to meet the consumer's multi -driving experience, some automobile sales companies are updating models and increased inventory to provide customers with better replacement of new services.

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