CCTV News: Recently, the 22nd China International Wine Industry Expo opened in Luzhou, Sichuan. It not only builds an exchange platform for Chinese and foreign wine industries, but also becomes a "traffic entrance" for Luzhou and even Sichuan to display specialties and cultural and tourism resources and activate the consumer market.
This Wine Expo attracted more than 800 companies from nearly 50 countries and regions to participate in the exhibition, and set up ten major exhibition areas such as famous liquor wine exhibition areas, wine and fruit wine exhibition areas, with a total exhibition area of more than 80,000 square meters. In order to adapt to the habits of young consumers, this year's Wine Expo has increased the proportion of low-grade products such as dew wine, fruit wine, and craft beer. In terms of booth design, we will create an immersive drinking experience on site based on the layout of the tavern. As the guest of honor, Serbia organized more than 10 wine companies to participate in this wine fair. The wine fair has become an important platform for exchanges, mutual learning and cooperation negotiations between Chinese and foreign wine industries. During the exhibition, Luzhou City, as the permanent venue for the wine fair, also launched theme activities such as "Huigou Good Wine" and "Poetry, Wine, Tea and Painting" around "Eating, Accommodation, Travel, Travel, Shopping, and Entertainment", and linked scenic spots and business districts to issue 700,000 yuan in consumption coupons, covering catering, accommodation, cultural and creative fields.
