A few days ago, the Internet Audiovisual Department of the State Administration of Radio and Television issued a management reminder (strengthening the review of micro-short drama titles). The core point is to promptly correct the negative tendencies in micro-short drama titles and improve the direction, style, and art. Put forward new requirements in other aspects.
Management reminder pointed out that since the General Administration implemented the "classification and stratification" review and management policy for micro-short dramas in February this year, practitioners of micro-short dramas have responded positively and worked hard to adjust the direction of creation. Enhance ideological and cultural connotation. Focusing on the theme of the people's yearning for a better life, we have created a number of outstanding works that the public loves to hear and see. "Key micro-short dramas" are constantly innovating and producing excellent works frequently. Many micro-short dramas have vivid and connotative titles, stimulating users' dual pleasure in the title and plot.
At the same time, although the content violations of "other micro-short dramas" that are self-examined by the platform have been significantly reduced, the chronic problem of sensational and vulgar titles has become a serious problem. It has lowered the overall image of the micro-short drama industry and needs to be addressed urgently.
It is understood that traffic and profit have become important motivations for some micro-short drama production and broadcast platforms to dare to go astray and skirt around the title.
In this regard, the management prompt stated, "In order to deliberately pursue the distribution effect of mini-program micro-short dramas, the title problem is particularly serious and must be strictly rectified."
In order to promptly correct and reverse the tendency of some micro-short dramas to deviate in the title, the management reminded to strengthen the review of film titles and put forward new requirements in terms of direction, style and art.
(CCTV reporter Zhao Jizhe)
